Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
Company News
A World First: A Brain Simulator in an SEO Tool
We dropped Semrush and Ahrefs years ago and built our own. Five pattern cores, five layers on top, and a crawler that runs inside your browser.
Company News
Why We Require Search Console Verification
The panel builds an x-ray of every site it crawls, and only the owner should see it. Why we let Google carry the proof of ownership.
AI Optimization
Traffic or Sales? The Future of AIO (GEO)
An AI model sent a company to us after three agencies had failed them. What that says about AI Overviews, and why hits mean nothing without conversions.
Company News
Advice for Building Your Own WordPress Plugin
WordPress 7 broke plugins we wrote years ago. What we rebuilt, what we learned about backward compatibility, and where the site goes next.
SEO Insights
What Is the Average Mobile User's Phone?
Testing a Next.js site on the newest iPhone tells you nothing. How we picked an average device, and how to throttle the CPU so you see what your visitors see.
Company News
A First in Turkey: MCP on a Next.js Platform
One multi-tenant core, an agent system that got too complicated, and the MCP integration that let a business owner run the whole site by talking to an AI.
SEO Insights
Are Next.js Projects Better for SEO?
Speed, crawl budget and community pull all favor Next.js, but the platform you actually have command of beats the modern one you cannot step into.
AI Optimization
SEO’s Smallest Building Block: the Millisecond
SEO used to be built on links. Today the unit is the millisecond a user spends usefully on your site. Why 0.1 means something to us.
AI Optimization
Model Aliases: The Detail to Watch in Your AI Engine
A Gemini model was retired without our noticing and some of our tools went down for weeks. Model aliases keep an AI engine running without a single code change.
SEO Insights
Multimodal SEO: Structuring Pages for the Modern Web
Google now reads video and images the way a person does. Why writers who stay inside plain text will not survive, and what to add to the job.
SEO Insights
What Changed in the March 2026 Google Update
Google set its definition of quality on harder ground. Information gain is now the line: what did the page add that was not already in the world?
Company News
Meeting the Business World at the TOBB Program
Turk SEM and Vera Gelinlik joined an event held by TOBB, the union of chambers of commerce of Turkey, and presented our hotel software Hotel WD.