Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
SEO Bilgileri
What Is the Average Mobile User's Phone?
Testing a Next.js site on the newest iPhone tells you nothing. How we picked an average device, and how to throttle the CPU so you see what your visitors see.
Bizden Gelişmeler
A First in Turkey: MCP on a Next.js Platform
One multi-tenant core, an agent system that got too complicated, and the MCP integration that let a business owner run the whole site by talking to an AI.
SEO Bilgileri
Are Next.js Projects Better for SEO?
Speed, crawl budget and community pull all favor Next.js, but the platform you actually have command of beats the modern one you cannot step into.
AIO Bilgileri
SEO’s Smallest Building Block: the Millisecond
SEO used to be built on links. Today the unit is the millisecond a user spends usefully on your site. Why 0.1 means something to us.
AIO Bilgileri
Model Aliases: The Detail to Watch in Your AI Engine
A Gemini model was retired without our noticing and some of our tools went down for weeks. Model aliases keep an AI engine running without a single code change.
SEO Bilgileri
Multimodal SEO: Structuring Pages for the Modern Web
Google now reads video and images the way a person does. Why writers who stay inside plain text will not survive, and what to add to the job.
SEO Bilgileri
What Changed in the March 2026 Google Update
Google set its definition of quality on harder ground. Information gain is now the line: what did the page add that was not already in the world?
Bizden Gelişmeler
Meeting the Business World at the TOBB Program
Turk SEM and Vera Gelinlik joined an event held by TOBB, the union of chambers of commerce of Turkey, and presented our hotel software Hotel WD.
SEO Bilgileri
Google Cut the HTML Crawl Limit to 2 MB
Googlebot now reads the first 2 MB of your HTML, down from 15 MB. What inflates a page past that, and what gets left unindexed when it happens.
SEO Bilgileri
What Is an Entity Moat?
PageRank was one number out of ten. Today your defense is the data you produce yourself: sector reports, surveys and a published methodology.
SEO Bilgileri
Why Hold On to Your Old Domains?
AI can imitate anything except time. Your old domain carries a record nobody can build in a few months, and that is becoming the real capital.
SEO Bilgileri
What Turkey's Advertising Ban for Doctors Means
Digital advertising inside Turkey is closed to clinics; health tourism abroad is not. Where to move the budget, and a compliance checklist for 2026.