Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
Company News
University Internship Application
Apply to the Türk SEM internship program and join the team on SEO and Google Ads work, including our international projects.
SEO Insights
What Is an SEO Specialist? The 10 Skills You Need
What an SEO specialist does day to day, the ten skills the role demands, how to get into it in three steps, and what the job pays by seniority.
Inspiring Stories
10 Brilliant Ads That Turn the Sun Into Advertising
Coupons made of ice, WiFi that works only in the shade, chip bags printed in UV ink: ten campaigns that used the sun itself as the medium.
SEO Insights
The Power of Intuition in SEO
Content is king only when intuition built it. What the searcher will need next, beyond the obvious answer, is the part no checklist gives you.
SEO Insights
The 12 Most Important Parameters in SEO
Content at 21%, the meta title at 15%, page speed at 2%. Our weighting of what actually moves rankings, one parameter at a time.
SEO Insights
What Does SEO Stand For?
SEO stands for Search Engine Optimization. Here is what the acronym covers, how it differs from SEM, and why that term won out in the end.
General Topics
Google Ads and SEO: The Difference in Clicks
Academic figures on how search behaves: 80% of searchers skip the paid ads, so organic results earn four units of clicks for every one the ads get.
Company News
Free Websites for Associations
We design and publish association websites at no charge, donation setup included. What is covered, what is not, and who qualifies.
Company News
Standing Open Position: SEO Consultant
An open application for SEO consultants working inside our partner companies. What we look for, what the job involves, and how the reporting runs.
SEO Insights
SEO for an English Site: The Cluster Strategy
A link crossing from one language cluster to another loses 90% of its effect. What that means for whois, servers, subdomains and hreflang.
SEO Insights
Control of the Mind in SEO
The hardest part of SEO is not technical. Taking every right step in the wrong order is the classic mistake, and stress is what causes it.
Case Studies
The Rebirth of Tatil.com
A leading Turkish travel site went down with its parent company in the pandemic, then changed hands and came back. What the rebuild involved.