Türk SEM Academy
Digital Marketing Academy
We have gathered our core guides on SEO, Google Ads, AI optimization and social media, topic by topic. Start wherever your interest is; all of it is free.
For current articles and analysis, take a look at the Blog.
Certification Programs
Pass the exam and receive your verifiable certificate in English
On-Page SEO Certification
Validates practical mastery of on-page optimization: titles, content, internal linking, structured data and indexability.
Generative Engine Optimization (GEO) Certification
Validates practical command of generative search: AI crawler access, answer-shaped content, evidence and citation, entity authority and prompt-level measurement.
More programs on the way
New certificates are in preparation for areas such as technical SEO, Google Ads and AI optimization.
Latest Additions
The four newest pieces, whatever the topic
GEO Agency: What It Does, What It Costs, How to Judge One
A GEO agency gets your brand cited in ChatGPT, Gemini, and AI Overviews. What the work is, what it costs, how to read a pitch, and Google's own line on it.
Zero-Click Search: What It Costs and What Earns a Click
Zero-click search means Google answers and nobody visits. In early 2026, 68% of US searches ended without a click. What it cost publishers, and what still works.
Google AI Overviews: The Lawsuits, the Data, the Fix
Two antitrust suits, a judge calling it unfair, and 38% less publisher traffic. What the US data shows about AI Overviews and how to get cited in them.
GEO vs. AEO vs. AIO: Which Term Is Winning, and Why?
Three names for the same work: GEO, AEO and AIO. We compared a practitioner survey, search volume, arXiv and Google Trends to see which term wins, and why.
SEO Insights
122 articles
GEO Agency: What It Does, What It Costs, How to Judge One
A GEO agency gets your brand cited in ChatGPT, Gemini, and AI Overviews. What the work is, what it costs, how to read a pitch, and Google's own line on it.
Zero-Click Search: What It Costs and What Earns a Click
Zero-click search means Google answers and nobody visits. In early 2026, 68% of US searches ended without a click. What it cost publishers, and what still works.
Google AI Overviews: The Lawsuits, the Data, the Fix
Two antitrust suits, a judge calling it unfair, and 38% less publisher traffic. What the US data shows about AI Overviews and how to get cited in them.
GEO vs. AEO vs. AIO: Which Term Is Winning, and Why?
Three names for the same work: GEO, AEO and AIO. We compared a practitioner survey, search volume, arXiv and Google Trends to see which term wins, and why.
Google Ads Insights
16 articles
How Much Does Google Ads Cost Per Month?
What Google Ads costs a month, worked through with real click prices from twelve US sectors, plus a calculator for your own keywords.
Our HTML5 Google Ads Creator Is Live
We built an HTML5 display ad creator for our own campaigns, liked how it turned out, and published it free. English version included, now at v1.3.
Using Striking Phrases Effectively in Your Copy
Know the audience, use the agree-promise-preview method, reach for the imperative and keep it short. Where to put the lines, and what they do for SEO.
What Is PPC?
Pay per click explained plainly: what it measures, how to target it, how to keep the cost down, and the mistake that cost me the project of my life.
AI Optimization
10 articles
GEO Agency: What It Does, What It Costs, How to Judge One
A GEO agency gets your brand cited in ChatGPT, Gemini, and AI Overviews. What the work is, what it costs, how to read a pitch, and Google's own line on it.
Zero-Click Search: What It Costs and What Earns a Click
Zero-click search means Google answers and nobody visits. In early 2026, 68% of US searches ended without a click. What it cost publishers, and what still works.
Google AI Overviews: The Lawsuits, the Data, the Fix
Two antitrust suits, a judge calling it unfair, and 38% less publisher traffic. What the US data shows about AI Overviews and how to get cited in them.
GEO vs. AEO vs. AIO: Which Term Is Winning, and Why?
Three names for the same work: GEO, AEO and AIO. We compared a practitioner survey, search volume, arXiv and Google Trends to see which term wins, and why.
Social Media
6 articles
130 Tricks to Get Your Social Videos Rewatched
Plot twists, hidden objects, coded messages and misdirection: 130 ways to build a social video people watch a second time.
7 Marketing Tips for Hotels and Vacation Rentals
Seven marketing moves that work for a hotel or a vacation rental, written out of the tourism advertising I have run since 2005.
Facebook Ad Statistics by Industry
Average Facebook click-through and conversion rates across 17 industries, from apparel to travel and hospitality. 2023 figures from long research.
What Is Influencer Marketing?
From bloggers paid in free samples to a career that pays a living: how influencer marketing works, what it does for e-commerce and why micro matters.
YouTube SEO
2 articles
YouTube’s First Video: “Me at the zoo”
Dial-up, Nokia ringtones and a video site I tried to build in 2005. Why the real substance of SEO is not the title tag but understanding your own sector.
Can Lawyers in Turkey Be YouTubers?
A lawyer in Turkey can run a YouTube channel. Here are the Bar Association rules to follow first, and how to build video content that stays within them.
Case Studies
13 articles
Aborda Yachting Project Management
Aborda Yachting has kept its digital presence with Turk SEM for close to 15 years: online booking, a new website, Google Ads and Facebook Ads.
Luciano Bellini of Romania Chose Turk SEM
Luciano Bellini, a well known Romanian brand, picked Turk SEM in 2024 for its Google Ads campaigns and its wider digital marketing work.
Lost Bungalow Digital Marketing Case Study
Logo, website, local SEO and three Google Ads campaigns for a bungalow property in Marmaris, from before it was even built. 144 reviews at 4.9.
Armodies Thermal Park Advertising Campaign
A 96 room thermal resort near Istanbul, run across four Google Ads campaigns with 85% of the budget, plus Facebook and the travel press.
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