Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
SEO Bilgileri
What Is INP? Why Interaction Speed Is SEO’s New Threshold
INP replaced FID in 2024 and matters more every month. What it measures, why great caching will not save you, and the number you should be aiming for.
AIO Bilgileri
Could You Be Blocking AI Bots With Cloudflare?
Cloudflare tries to block AI bots by default. Here is how to check it, how to open access, and who should genuinely keep the block on.
SEO Bilgileri
What Is Local SEO and How Does It Work?
How the local pack is won: relevance, distance and prominence, Google Business Profile, NAP consistency, reviews and the sectors that live on local search.
SEO Bilgileri
The Best Hosting Providers in Turkey
We measured how long 19 hosting providers serving the Turkish market take to deliver 1 MB, with our own speed tool. Updated twice a year, January 2026.
SEO Bilgileri
The Core Strength in Your Content: Experience
Raw information is a commodity and patterns are automated. What is left is what you actually lived through, plus a four question audit for your content.
SEO Bilgileri
Google December 2025 Core Update: Why Rankings Dance
Google started its December 2025 core update on 11 December. Why positions swing during the roll out, and why the right move is to wait rather than edit.
İlham Verici Konular
YouTube’s First Video: “Me at the zoo”
Dial-up, Nokia ringtones and a video site I tried to build in 2005. Why the real substance of SEO is not the title tag but understanding your own sector.
İlham Verici Konular
A Project Story: What Happened to Vine?
Two hundred million users, no way for creators to earn, and a format frozen at 6 seconds. Three mistakes that sent a brilliant idea to the scrap heap.
Genel
An Authority-Led SEO Strategy for Two-Sided Platforms
No brands without users, no users without brands. How to break the chicken-and-egg cycle when you launch a platform, and which side to target first.
Bizden Gelişmeler
Why We Turn Down 95% of SEO Inquiries
A difficult client drains the team and lowers the work. The one third rule, why a discount makes the job impossible, and why promises are a warning sign.
İlham Verici Konular
Guerrilla Advertising for Sustainability
Not impressions but memory traces. Why low cost, unexpected campaigns beat media buys, and the red line called greenwashing.
Bizden Gelişmeler
We Name Our Sources With Contributors
Where a paragraph rests on somebody else's thinking, we say whose. A WordPress plugin that puts the source beside the text and profiles behind it.