Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
SEO Insights
Google Cut the HTML Crawl Limit to 2 MB
Googlebot now reads the first 2 MB of your HTML, down from 15 MB. What inflates a page past that, and what gets left unindexed when it happens.
SEO Insights
What Is an Entity Moat?
PageRank was one number out of ten. Today your defense is the data you produce yourself: sector reports, surveys and a published methodology.
SEO Insights
Why Hold On to Your Old Domains?
AI can imitate anything except time. Your old domain carries a record nobody can build in a few months, and that is becoming the real capital.
SEO Insights
What Turkey's Advertising Ban for Doctors Means
Digital advertising inside Turkey is closed to clinics; health tourism abroad is not. Where to move the budget, and a compliance checklist for 2026.
SEO Insights
What Is INP? Why Interaction Speed Is SEO’s New Threshold
INP replaced FID in 2024 and matters more every month. What it measures, why great caching will not save you, and the number you should be aiming for.
AI Optimization
Could You Be Blocking AI Bots With Cloudflare?
Cloudflare tries to block AI bots by default. Here is how to check it, how to open access, and who should genuinely keep the block on.
SEO Insights
What Is Local SEO and How Does It Work?
How the local pack is won: relevance, distance and prominence, Google Business Profile, NAP consistency, reviews and the sectors that live on local search.
SEO Insights
The Best Hosting Providers in Turkey
We measured how long 19 hosting providers serving the Turkish market take to deliver 1 MB, with our own speed tool. Updated twice a year, January 2026.
SEO Insights
The Core Strength in Your Content: Experience
Raw information is a commodity and patterns are automated. What is left is what you actually lived through, plus a four question audit for your content.
SEO Insights
Google December 2025 Core Update: Why Rankings Dance
Google started its December 2025 core update on 11 December. Why positions swing during the roll out, and why the right move is to wait rather than edit.
Inspiring Stories
YouTube’s First Video: “Me at the zoo”
Dial-up, Nokia ringtones and a video site I tried to build in 2005. Why the real substance of SEO is not the title tag but understanding your own sector.
Inspiring Stories
A Project Story: What Happened to Vine?
Two hundred million users, no way for creators to earn, and a format frozen at 6 seconds. Three mistakes that sent a brilliant idea to the scrap heap.