Not long ago we started moving the websites of our network partners and of the companies inside our own group onto Next.js. Rebuilding each site from scratch, we noticed this was not sustainable; because; every Next.js site took high energy, time and resources to stand up. Each one burned through server resources inside its own Docker container.
We took the coding knowledge we gathered at Hotelwd and, more to the point, the core we had spent a year building, and turned it into something multi-sector on Yayla.net.
Thanks to that multi-tenant structure, opening a new site no longer means repeating a pile of long jobs. And if we had an excellent platform and the Türk SEM technical team, alongside software engineer Celal Dinç, focused on developing it, then every site across the network would pick up each technological advance at the same moment. Those gains were worth going after, so we rolled our sleeves up and built a multi-site architecture on Next.js.
The latest technology, sites that open at the speed of light, and designs that are thorough and actually work. All of it too good to fit into a template and, more importantly, every technical advance managed from a single system.
We Integrated MCP Into a Next.js Platform for the First Time in Turkey
As of May 2026 the MCP system can be driven through ChatGPT and Claude. It disappointed us that Gemini, the one we use most at Türk SEM, has no MCP support. The day it arrives on the Gemini side, you can be sure we will build the integration into Yayla.
The system was excellent, and it all really started with the agent system. The agents worked over an API, and each one could use a different AI or model. The agent reviewing and improving SEO could be one model while the manager agent, the one checking and approving the work, could be another.
Then I stopped. However good the system was, it was complicated. An ordinary business owner was unlikely to run something that sophisticated. We felt that in widening the scope at Türk SEM we had narrowed how understandable it was. However perfect the agent system might be, it had become hard to grasp.
We immediately put MCP, already on our list, on the table. We did the research, and with our engineering team we became the first firm in Turkey to integrate MCP into a Next.js site. Yayla.net succeeded so strongly that we have now set up an approval based application system. Companies apply, we review them, and we approve the ones that meet our criteria for building an elite network of companies.
We genuinely want to run this technology with firms that are good at what they do, that have a style of their own and that are committed to their work. Turning Yayla.net into an elite network of companies is what the approval mechanism is there for. Our web design work will be delivered with the Yayla guarantee behind it.
Associations Will Now Be Published on Yayla
The associations we give free websites to under our social responsibility work will now publish their sites through Yayla. The terms and conditions for association sites stay exactly as they were.
The other free websites we take on under social responsibility will generally be published through the Yayla network too.
The MCP Connection and the Agent System
The manager agent runs over MCP, and its intelligence is the AI you connect to it. The agents are well equipped: they have API connections, they have memory, they know their jobs and they know what research and work to carry out. These agents are generally connected by API to the Turksemveri network and they carry the Türk SEM way of thinking.
Which is why the work they produce is rather good. Without wanting to overstate it, I would say among the best anywhere. Let me explain why we at Türk SEM reach for a claim that large.
There are plenty of tools live on the internet. Semrush, Ahrefs and the like generally tell you to focus on your backlinks, and their systems are built on that. At Türk SEM, from our experience since 1999 and our roots in DMOZ (the Open Directory Project), where I became an editor in 2004, we came to understand over all that time that the quality project is the one that wins. Focusing on the project itself and improving it is the soundest thing you can do within search engine optimization. And that is exactly what we focus on. Like a living organism, the manager agent knows, understands and interprets everything from the site data and the data we strengthen through APIs. Say you are a lawyer: it discovers that visitors to your site want a “court cost calculator”. The moment it sees that, it contacts the developer agent and describes the tool it wants. To be plain about it, I cannot think of a better system for SEO for lawyers.
The developer agent builds a “closed module”, which we call a plugin, on the foundations it has been given: the design structure, the site color scheme and the coding architecture. But; do not compare this idea of a plugin with the WordPress plugin system. Think of it more as a group of functions inside the system. The modular pieces that come ready inside Yayla and talk to the database according to the client’s preferences or needs are what we call modules.
You tell your own AI: build me a timeline plugin and put it under that item in the menu. Or on New Year’s Eve you say make it snow on my site, and you say it out of nowhere, in a conversation on the phone with the AI you talk to every day. Or you say add a huge announcement everyone will see on the way in, or, friend, connect to the e-commerce module and put 10% off everything.
All you do is connect to your AI chat and say it, by voice or in writing.
You can talk to the agents, write to their individual memories and widen what they do. All you have to do is connect to the agent system from an MCP enabled AI chat and start the process.
Where Things Are Heading, and Türk SEM
Working from original ideas has been our vision since 1999. The future of the web will shift, one way or another, toward the system we are building today, and a great many systems will start using MCP. We will be saying we were the first firm in Turkey to combine it with our own in-house software, and that will always be a point of pride for us.
