Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
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AIO Bilgileri
GEO Agency: What It Does, What It Costs, How to Judge One
A GEO agency gets your brand cited in ChatGPT, Gemini, and AI Overviews. What the work is, what it costs, how to read a pitch, and Google's own line on it.
SEO Bilgileri
Zero-Click Search: What It Costs and What Earns a Click
Zero-click search means Google answers and nobody visits. In early 2026, 68% of US searches ended without a click. What it cost publishers, and what still works.
AIO Bilgileri
Google AI Overviews: The Lawsuits, the Data, the Fix
Two antitrust suits, a judge calling it unfair, and 38% less publisher traffic. What the US data shows about AI Overviews and how to get cited in them.
AIO Bilgileri
GEO vs. AEO vs. AIO: Which Term Is Winning, and Why?
Three names for the same work: GEO, AEO and AIO. We compared a practitioner survey, search volume, arXiv and Google Trends to see which term wins, and why.
SEO Bilgileri
Localhost SEO Check: Auditing a Site Nobody Can Reach Yet
Audit tools have to reach your page from the outside, which leaves localhost, staging and login-gated pages unchecked. We moved the analysis into the browser.
Google Ads Bilgileri
How Much Does Google Ads Cost Per Month?
What Google Ads costs a month, worked through with real click prices from twelve US sectors, plus a calculator for your own keywords.
SEO Bilgileri
What Is Backrub? Google's Original Name
Backrub was Google's first name. Where it came from, how it worked at Stanford in 1996, and how that early project grew into Google.
SEO Bilgileri
The Best Hosting Providers in Germany: 20 Measured
I measured 20 German hosting providers with our own tool. Five of them do not keep their own website in Germany, and three still serve over HTTP/1.1.
Bizden Gelişmeler
A World First: A Brain Simulator in an SEO Tool
We dropped Semrush and Ahrefs years ago and built our own. Five pattern cores, five layers on top, and a crawler that runs inside your browser.
Bizden Gelişmeler
Why We Require Search Console Verification
The panel builds an x-ray of every site it crawls, and only the owner should see it. Why we let Google carry the proof of ownership.
AIO Bilgileri
Traffic or Sales? The Future of AIO (GEO)
An AI model sent a company to us after three agencies had failed them. What that says about AI Overviews, and why hits mean nothing without conversions.
Bizden Gelişmeler
Advice for Building Your Own WordPress Plugin
WordPress 7 broke plugins we wrote years ago. What we rebuilt, what we learned about backward compatibility, and where the site goes next.