Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
Google Ads Insights
We Tested ChatGPT Ads Against Google Ads in Turkey
We ran ChatGPT ads for two weeks and compared them with Google Ads. The CTR hit 12.5%, but each click cost about 8x as much. Here are the real numbers.
SEO Insights
Google Retired FAQ Rich Results: What to Do With FAQ Schema
Google stopped showing FAQ rich results on May 7, 2026. Should you remove FAQ schema, does AI search need it, and what did we fix in our own tools?
SEO Insights
Why Google Needed AI Overviews, and What It Owes the Web
A search veteran's take: Google never wanted AI Overviews. Why it built them, what the click data shows, and the four things Google now owes the open web.
AI Optimization
GEO Agency: What It Does, What It Costs, How to Judge One
A GEO agency gets your brand cited in ChatGPT, Gemini, and AI Overviews. What the work is, what it costs, how to read a pitch, and Google's own line on it.
SEO Insights
Zero-Click Search: What It Costs and What Earns a Click
Zero-click search means Google answers and nobody visits. In early 2026, 68% of US searches ended without a click. What it cost publishers, and what still works.
AI Optimization
Google AI Overviews: The Lawsuits, the Data, the Fix
Two antitrust suits, a judge calling it unfair, and 38% less publisher traffic. What the US data shows about AI Overviews and how to get cited in them.
AI Optimization
GEO vs. AEO vs. AIO: Which Term Is Winning, and Why?
Three names for the same work: GEO, AEO and AIO. We compared a practitioner survey, search volume, arXiv and Google Trends to see which term wins, and why.
SEO Insights
Localhost SEO Check: Auditing a Site Nobody Can Reach Yet
Audit tools have to reach your page from the outside, which leaves localhost, staging and login-gated pages unchecked. We moved the analysis into the browser.
Google Ads Insights
How Much Does Google Ads Cost Per Month?
What Google Ads costs a month, worked through with real click prices from twelve US sectors, plus a calculator for your own keywords.
SEO Insights
What Is Backrub? Google's Original Name
Backrub was Google's first name. Where it came from, how it worked at Stanford in 1996, and how that early project grew into Google.
SEO Insights
The Best Hosting Providers in Germany: 20 Measured
I measured 20 German hosting providers with our own tool. Five of them do not keep their own website in Germany, and three still serve over HTTP/1.1.
Company News
A World First: A Brain Simulator in an SEO Tool
We dropped Semrush and Ahrefs years ago and built our own. Five pattern cores, five layers on top, and a crawler that runs inside your browser.