Tourism Marketing
Professional Hotel Advertising Agency
We have been running hotel advertising campaigns since 2005 and we are still at it.
What Do We Do?
We at Türk SEM have been in tourism advertising since 2005. In that time we have taken on the advertising and marketing of dozens of hotels, and done it well.
We have written up the material you can draw on for your own hotel advertising. Across everything we have done in advertising and marketing, we can fairly say the results were good.
Reach us on WhatsApp
We run Google Ads as efficiently as it gets. (We are a certified Google Ads agency)
We reach the people researching through organic results and turn them into users who act.
We know 85% of customers sit in the organic results, so if you need SEO for hotel and tourism sites, that is what we work on.
If your local SEO work is not enough, we do it free of charge.
We run your Facebook advertising, tailored to you.
We do remarketing through Facebook and Google Ads.
We get your hotel's advertising published on the biggest news sites in Turkey.
We hold our own agreements with the most downloaded apps in Turkey, and we tell the people who install them about your hotel's campaigns.
If you have no website, we set up our own hotel website software.
Across 100 web pages of our own (4 million visitors) there are features about hotels.
Our contracted hotels get comprehensive “reputation management” work.
And there are plenty of newer advertising models we cannot lay out here that we use to present your hotel.
Take a look at the hotel marketing examples from around the world for inspiration too.
Tourism Advertising
We have run the advertising of hundreds of hotels since 2005.
2005
More Calls
40%
With the right management, the same budget brings more calls.
Cost / Budget
Instead of 30% agency commission, a capped cost-to-budget ratio.
15%
How Is a Tourism Marketing Agreement Made?
2024 update: We revised the way we make agreements in hotel advertising and cut the laborious part out of it. You can now work with us purely on a percentage of the advertising budget. Türk SEM stands with you at every stage of the marketing. Instead of paying agencies 30% commission, you can get your marketing done at a cost to budget ratio of at most 15%, everything included.
At some of our contracted hotels the advertising to revenue index came in around 3%, at others around 10%. That figure depends on many factors. Call us and we will go through all of those fine points for your own hotel.
Whether you run a 1000 room property or a 10 room city hotel, the Türk SEM hotel advertising system is open to you.
Take a Look at Our Success Stories
Reach us on WhatsAppHotel marketing lead: +90 532 234 24 40
2026: The Guest Journey Now Starts at Artificial Intelligence
Travelers Are Asking Artificial Intelligence for “the Best Hotel”
A guest planning a holiday no longer asks Google alone; the question goes to answer engines like ChatGPT and Gemini as well. For artificial intelligence to recommend you to somebody asking for a “boutique hotel with a view in Cappadocia”, your hotel's structured data, its consistent information and its authority have to be set up properly. You can learn how this new field of visibility works from our GEO guide .
What Our Clients Say
“Türk SEM took on the sales responsibility of our hotel single handedly and did successful work in 2017.”
Kahraman KaraVera Bella Beach“We agreed with Türk SEM on the project management of our national newspaper's website; they met the targets they had set for the first year without a fault.”
Okan SarıkayaYeni Birlik Gazetesi“We hired Türk SEM to build the most suitable website for our guests, and every target was reached.”
Göksel KaramuğlaMedicine HospitalQuestions From You
Real questions hotel owners have left on this page over the years, answered by Tahir Dinç in his own hand. The experience is here, first hand.
Hello, I am curious about what Instagram and Facebook advertising does for a city hotel. What do you think about it?
Hello, For the guest who books on the spot, social media returns fall a little short of Google Ads. But being a known house in your own location always adds value. If a guest is going to stay in that city, there is every chance they will ask around for a recommendation there. In your social media advertising, work through your own city completely once a year. And in those ads, always carry the thing that sets you apart to everybody in your location: the view over the city, a magnificent breakfast, half board. You should know that hotel advertising is sometimes instant and sometimes a longer stretch. Keep an eye on your budget and split it up properly.
If we work with you on our hotel's advertising, how much is the payment, that is, what do hotel advertising prices come to?
Hello Mr. Karaman, Thank you for wanting to work with Türk SEM on your hotel's advertising. Türk SEM takes its service fee as a percentage; we work on a percentage of the advertising budget you put in. Your Google Ads and Facebook Ads campaigns have been run successfully for many years.
We put bungalows next to our guesthouse and we want to advertise them, what should we do? We run Instagram ads but we never reached full occupancy this year. I will be following your advice…
Hello Mr. Karapınar, Apologies for the late reply. If you have worked all the way through the audience that could become your guests on Instagram, there is not much point advertising to the same audience over and over. My advice is to advertise through Google Ads. On Instagram you can work through your audience two or three times a year; if that audience carries a lot of weight, once is enough. Advertising continuously with Google Ads will be the healthier route. What really counts here is managing the data properly, timing it properly and choosing the right kind of advertising, and that takes craft. If you work with our agency, the same advertising budget can bring up to 40% more calls.
Frequently Asked Questions About Hotel Advertising
Short, clear answers to what people ask most often about hotel advertising:
How are hotel advertising prices set?
Türk SEM takes its service fee as a percentage: we work on a percentage of the advertising budget you put in. With our 2024 update we simplified the agreement; instead of paying agencies 30% commission, you can get your marketing done at a cost to budget ratio of at most 15%, everything included. Google Ads and Facebook Ads campaigns have been run successfully on this model for many years.
What do Instagram and Facebook ads do for a city hotel?
For the guest who books on the spot, social media returns fall a little short of Google Ads, but being a known house in your own location always adds value. On social media, work through your own city completely once a year and always emphasize what sets you apart (the view over the city, a magnificent breakfast, half board). Hotel advertising is sometimes instant and sometimes a longer stretch; split your budget properly.
We run Instagram ads but cannot reach occupancy, what should we do?
Once you have worked all the way through the audience that could become your guests, there is no need to advertise to that same audience over and over. On Instagram you can work through your audience two or three times a year; if the audience is very large, once is enough. For lasting visibility Google Ads is the healthier route. With the right data management, the right timing and the right choice of advertising, the same budget can bring up to 40% more calls.
I am not a 1000 room property, can a small hotel benefit too?
Absolutely. Whether you run a 1000 room property or a 10 room city hotel, the Türk SEM hotel advertising system is open to you. The advertising to revenue balance shifts with location, concept, reviews and other factors; at our contracted hotels it has landed between 3% and 10%.
How do we register our hotel with Google Hotel Ads?
Türk SEM is a member of the Google Partner family and can run your Google Hotel Ads work from end to end: registration, price feed, campaign setup and optimization. A boutique hotel can join this system just as a chain can; let us plan the way through it together.
Let Us Grow Your Hotel's Occupancy Together
Let us plan the advertising setup that fits your location, your concept and your goal.