Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
Announcements
How to Apply to Google News
The masthead, the contact page, the privacy policy and the application itself, laid out step by step from an old but still working playbook.
SEO Insights
The History of SEO: A First-Hand Account From 1998 Onward
In February 1998, search meant a directory. I watched what came next from the inside: PageRank, DMOZ and its volunteer editors, and the years SEO became a job.
Inspiring Stories
How the Old Mynet Search Worked
A Turkish portal that once built search logic of its own, with Turkish boolean operators and a date filter from 2003. A look at the screenshots.
SEO Insights
Do SEO Packages Make Sense?
A fixed package treats SEO as something done off the site, and that is where it stops. What Google itself lists as the work of an SEO consultant.
SEO Insights
What Was DMOZ? On the ODP Philosophy
DMOZ closed in 2017, but the open directory shaped early SEO. An account from one of its editors: how review worked and why listing mattered so much.
Company News
A Current Guide to Structured Data and JSON-LD
What structured data does for you, why JSON-LD replaced microdata, working Article and Product examples, and the two tools that verify them.
Inspiring Stories
Inbound Marketing Strategy
Six stages, from building the story to measuring the action taken. What the company owner handles and what the SEO consultant handles, step by step.
General Topics
Radiate, a Plain and Minimal WordPress Theme
Radiate is a free WordPress theme for developers who want something plain: a tidy header, a footer you configure yourself, and clean code to build on.
Company News
The Mistake People Make About SEO and Backlinks
A friend's site sat at number 2 and sales were up 400%. Then he hired a firm that bought thousands of links. Within weeks the site was gone.
Inspiring Stories
What Was Google Moderator?
An archive piece. Google Moderator let an audience ask and vote on questions, a voting system crossed with a forum. It has since been taken offline.
Company News
Our SEO Agency Works Out of Istanbul
We run corporate SEO consulting out of Cekmekoy in Istanbul. Companies getting little or nothing from the web come first in our success stories.