Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
General Topics
What Is TTFB? Time to First Byte and How to Fix It
What Time to First Byte measures, what counts as good, why it decides your LCP, and four concrete ways to cut it: hosting, CDN, DNS and server rendering.
Company News
Eksi Sozluk Advertising Services
Three million visitors a day and native placements you will not find elsewhere. What it costs, and how to reach it through Google Ads instead.
SEO Insights
7 Critical Ways to Optimize Your SEO With Search Console
Indexing problems, search analysis, underperforming pages, sitemaps and links: what Search Console tells you and what to do with it.
Inspiring Stories
How Should the SEO Process Work for a Homepage?
What a homepage is for, how its SEO differs from a subpage, the mistakes to avoid, and what changes for sites serving more than one country.
Inspiring Stories
Event: Off-Page SEO Abroad for a Foreign-Language Site
A free three-session workshop in Istanbul on off-page SEO for companies working outside their home market: targeting, channels and the work itself.
SEO Insights
What Is User Experience (UX)? A Practical Guide
What UX is, how it differs from UI, usability and CX, how to audit and optimize it, and how to define the audience your experience is built for.
SEO Insights
TV Advertising or SEO? The Honest Answer
The question is wrong at the root. TV plants the seed and people go and search for it; here is the SEO strategy that catches them when they do.
SEO Insights
What Is YMYL?
Health, money, law and safety content is held to a higher bar. What Google assesses on a YMYL site, which subjects count, and how to meet the bar.
Inspiring Stories
What Is Email Marketing? The Numbers Behind It
Why email still returns more than almost any other channel: the statistics, what decides open rates, abandoned basket mail and how to write for 8 seconds.
Inspiring Stories
What Is a CMS? The World's 10 Most Popular Systems
What a content management system does, plus the ten most widely used platforms in the world, from WordPress and Shopify to Webflow.
SEO Insights
What Is Magnetic Marketing?
Pulling your audience in rather than chasing them. The 5 foundations: brand message, brand story, a site that sells, SEO, and content behind both.
Case Studies
Lost Bungalow Digital Marketing Case Study
Logo, website, local SEO and three Google Ads campaigns for a bungalow property in Marmaris, from before it was even built. 144 reviews at 4.9.