Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
İlham Verici Konular
Event: Off-Page SEO Abroad for a Foreign-Language Site
A free three-session workshop in Istanbul on off-page SEO for companies working outside their home market: targeting, channels and the work itself.
SEO Bilgileri
What Is User Experience (UX)? A Practical Guide
What UX is, how it differs from UI, usability and CX, how to audit and optimize it, and how to define the audience your experience is built for.
SEO Bilgileri
TV Advertising or SEO? The Honest Answer
The question is wrong at the root. TV plants the seed and people go and search for it; here is the SEO strategy that catches them when they do.
SEO Bilgileri
What Is YMYL?
Health, money, law and safety content is held to a higher bar. What Google assesses on a YMYL site, which subjects count, and how to meet the bar.
İlham Verici Konular
What Is Email Marketing? The Numbers Behind It
Why email still returns more than almost any other channel: the statistics, what decides open rates, abandoned basket mail and how to write for 8 seconds.
İlham Verici Konular
What Is a CMS? The World's 10 Most Popular Systems
What a content management system does, plus the ten most widely used platforms in the world, from WordPress and Shopify to Webflow.
SEO Bilgileri
What Is Magnetic Marketing?
Pulling your audience in rather than chasing them. The 5 foundations: brand message, brand story, a site that sells, SEO, and content behind both.
Vaka Çalışmaları
Lost Bungalow Digital Marketing Case Study
Logo, website, local SEO and three Google Ads campaigns for a bungalow property in Marmaris, from before it was even built. 144 reviews at 4.9.
Bizden Gelişmeler
We Are Building a WordPress SEO Plugin Team
Getting a site into decent SEO shape takes three plugins, and there are still things you cannot do. So we are building one, free, and looking for people.
SEO Bilgileri
What Are the Benefits of Data Science?
Ten benefits, from better decisions to predictive analytics and personalized marketing, and what it takes to become a data scientist.
SEO Bilgileri
What Changed in SEO in 2024?
Padded pages are finished, speed to the answer decides it, and site value gained ground on page value. Plus what Gemini said when we asked it outright.
Google Ads Bilgileri
What Is Google Hotel Ads?
How Google Hotel Ads works, who can sign up, where travelers see it, the five setup steps and the ranking factors that decide your position.