Social media marketing
Social Media
Using social media in a way that actually serves the business: platform advertising statistics, influencer marketing, tactics for getting video content watched, and how social work relates to your visibility in search.
6 articlesLatest article: December 27, 2024
- Platform advertising and current statistics
- Influencer marketing and content partnerships
- The difference between social media optimization and SEO
130 Tricks to Get Your Social Videos Rewatched
Plot twists, hidden objects, coded messages and misdirection: 130 ways to build a social video people watch a second time.
7 Marketing Tips for Hotels and Vacation Rentals
Seven marketing moves that work for a hotel or a vacation rental, written out of the tourism advertising I have run since 2005.
Facebook Ad Statistics by Industry
Average Facebook click-through and conversion rates across 17 industries, from apparel to travel and hospitality. 2023 figures from long research.
What Is Influencer Marketing?
From bloggers paid in free samples to a career that pays a living: how influencer marketing works, what it does for e-commerce and why micro matters.
The Differences Between SMO and SEO
Social media optimization and search engine optimization compared across 13 points, from coding and titles to what each one rewards and what it penalizes.
Who Should Your Company Follow on Twitter?
Followerwonk lists the accounts that matter in your sector by tweets, followers, account age and social authority, so you know who to follow.
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