AI optimization
AI Optimization
Search is no longer only blue links. How generative models see your brand, on what conditions they quote your content, and the technical side of keeping AI bots able to reach you: that is what this topic covers. It is the open source of our AIO and GEO work.
11 articlesLatest article: September 23, 2026
- Access for AI bots: robots.txt, llms.txt and firewalls
- How the models cite and quote their sources
- The measurement approach we use in AIO and GEO work
Why Google Needed AI Overviews, and What It Owes the Web
A search veteran's take: Google never wanted AI Overviews. Why it built them, what the click data shows, and the four things Google now owes the open web.
GEO Agency: What It Does, What It Costs, How to Judge One
A GEO agency gets your brand cited in ChatGPT, Gemini, and AI Overviews. What the work is, what it costs, how to read a pitch, and Google's own line on it.
Zero-Click Search: What It Costs and What Earns a Click
Zero-click search means Google answers and nobody visits. In early 2026, 68% of US searches ended without a click. What it cost publishers, and what still works.
Google AI Overviews: The Lawsuits, the Data, the Fix
Two antitrust suits, a judge calling it unfair, and 38% less publisher traffic. What the US data shows about AI Overviews and how to get cited in them.
GEO vs. AEO vs. AIO: Which Term Is Winning, and Why?
Three names for the same work: GEO, AEO and AIO. We compared a practitioner survey, search volume, arXiv and Google Trends to see which term wins, and why.
Traffic or Sales? The Future of AIO (GEO)
An AI model sent a company to us after three agencies had failed them. What that says about AI Overviews, and why hits mean nothing without conversions.
SEO’s Smallest Building Block: the Millisecond
SEO used to be built on links. Today the unit is the millisecond a user spends usefully on your site. Why 0.1 means something to us.
Model Aliases: The Detail to Watch in Your AI Engine
A Gemini model was retired without our noticing and some of our tools went down for weeks. Model aliases keep an AI engine running without a single code change.
Could You Be Blocking AI Bots With Cloudflare?
Cloudflare tries to block AI bots by default. Here is how to check it, how to open access, and who should genuinely keep the block on.
Assessing Türk SEM’s Global Lead in AIO: Gemini Report
Gemini reached hundreds of sites to test one claim: was Türk SEM the first agency in the world to offer AIO? Here is what the report actually found.
AIO (AI Optimization) Whitepaper by Claude Sonnet 4
Claude 4 Sonnet searched the market for agencies optimizing for AI recommendation lists and found none. This is the whitepaper it wrote about Türk SEM.
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