Google Ads
Türk SEM is glad to be part of the Google Partner program. We know which kinds of digital marketing will do the job for your business, and we put them to work.
Our team works out of Istanbul and Aksaray and includes 2 software engineers. Right now, every new client receives up to 16,500 TL in ad credit.
Tourism, construction and real estate, retail, cafes and restaurants, e-commerce: we have years of hands-on experience in every one of them.
An Introduction to Google Ads from Tahir Dinç, CEO of Türk SEM
Google Ads beats every other advertising model on a number of counts. Before I get to those, let me say what any ad needs first. You have to believe in your idea and your company. If you have built a product, you should be able to say, plainly, what makes it different.
David Ogilvy wrote things about advertising decades ago that we still follow. When we build an ad, we focus on the one idea it is meant to get across. Every ad we make carries an idea and leaves something behind in the reader's memory. The whole job is making sure that what stays behind matches where your company is going and what it stands for today.
Picture it like this: for each company that hands us its advertising, we pick up 8 colored pencils and draw. We know exactly what each of the 8 types of digital marketing does, and where it does it. At Türk SEM we bring everything we have learned since 1999 to that drawing, and we bring a real passion for the work.
Google Ads is the one technology that puts you in front of people at the exact moment they are looking. That is why we take care to use it well. Of all the types of digital marketing, it is one of the most effective.
Tahir Dinç, CEO, Türk SEM
Our Clients
Client Reviews
In their own words: the companies we handle Google Ads and SEO for.
“We brought Türk SEM in to manage our national newspaper's website project, and they hit every target they had set for the first year.”
Okan SarıkayaYeni Birlik Gazetesi“Türk SEM took on our hotel's sales single-handedly in 2017, and they delivered.”
Kahraman KaraVera Bella Beach“We hired Türk SEM to build the right website for our hospital's patients, and they met every goal.”
Göksel KaramuğlaMedicine Hospital“We get our YouTube consulting from Türk SEM. They have been running that side of our work for a long time, and running it well.”
Uğur ÖzdemirBackdrop MüzikWhat Is Google Ads?
Google Ads is Google's pay-per-click (PPC) platform. It puts your ads on Google's own sites, and you pay when someone clicks, not when the ad is shown. The format most advertisers use is the search ad: someone searches for a product or service like yours, and your ad appears on the results page (SERP). Display ads, mobile app ads, shopping ads and YouTube ads run from the same platform.
What Is a Google Partner Agency?
Google Partner is an official status. Google grants it to agencies that meet its standards for managing ads, and it is not a badge you earn once and keep forever. Google reviews performance, certifications and ad spend every year. Türk SEM is a member of the program, and we meet the three requirements below year after year.
Certified Team
Our account strategists hold Google Ads certifications from Skillshop and renew them every year.
Proven Performance
The accounts we manage keep an optimization score of at least 70%, as measured by Google.
Ad Spend Track Record
The campaigns we manage clear Google's 90-day ad spend threshold.
Asking an agency whether it has the badge is not enough. Look the agency up in Google's partner directory and check that the badge is still current.
Google Ads Campaign Types
We match the campaign type to your goal and manage every Google Ads channel: search, video, shopping, remarketing and the rest.
Search Ads
Show up at the top of the results page when people search Google for what you sell.
Display Ads
Put banner ads in front of people on more than 2 million sites and build brand awareness.
Video Ads
Reach your audience on YouTube and the video network with compelling video ads.
Shopping Ads
Show product image, price and store name in the results and lift e-commerce sales directly.
App Ads
Grow installs and engagement for your mobile app at scale.
Remarketing
Bring back people who already visited your site and turn more of them into customers.
Performance Max
Run one campaign across Search, YouTube, Display, Discover, Gmail and Maps, with Google's AI going after conversions.
Demand Gen
Spark new demand for your brand with visual-first ads on YouTube, Shorts, Discover and Gmail.
HOW TO ADVERTISE ON GOOGLE ADS
This is the part most people came for. Here is how to set up your first ad on Google Ads, one step at a time.
Create an Account and Sign In
You need a Google Account to advertise. Once you have one, go to ads.google.com and sign in.
Advantages of Advertising on Google
Of every kind of digital marketing, PPC is the one that delivers the most. Google Ads reaches the right people in the right place at the right moment, and that moves a business forward.
Measurable and Transparent
Every impression, click and conversion shows up in your reports. You see where the budget goes and what it brings back: your return on investment (ROI).
Instant Visibility
SEO takes time; ads go live in minutes. You can be at the top of Google today.
Precise Targeting
Target by location, language, device, age, interest and keyword, and reach only the people who could become your customers.
Full Budget Control
You set the daily and monthly budget, you pay per click (PPC) and nothing else, and you can pause the campaign at any moment.
Enormous Reach
Google Search, a Display Network of more than 2 million sites, YouTube and Gmail: millions of people, one dashboard.
Test and Improve
We A/B test ad copy and creative, then use remarketing to keep pushing conversions up.
Run Your Google Ads Through Us
Türk SEM has spent many years inside Google Ads. If you want a professional agency on your side, we will come to your office, explain what Google Ads can do for you and walk you through real cases. If you sell across borders, we bring ideas and experience from several markets and take the next step with you.
Straight from the Source
Official Google Ads Resources
Tools, courses and guides published by Google itself. When you want reliable information, start where it comes from.
Good to Know
Google Ads: Frequently Asked Questions
What is Google Ads advertising?
Google Ads is the name of Google's paid advertising program for search engine marketing (SEM).
To advertise, start at ads.google.com. To show ads on your own site, look at Google AdSense instead.
Why work with a Google Partner on your Google Ads?
Opening a campaign is easy. The hard part is tuning it so it brings the best result without burning through the budget.
Teams certified by Google have learned how to build and manage campaigns, and they have tested that knowledge on live accounts. With them, the same budget brings back more. Before you start, ask the agency about its certification and how well it knows your industry.
What comes first in our international SEO work?
International projects are held to the same standards as our home market, but the order of work is fixed. First we decide which country and which keywords a company's products and services should show up for on Google. Google Keyword Planner is at the center of that step.
In short, the client does not pick the keywords. We set the starting point, the niche, for each product and service.
How do Google Ads and SEO work together?
Our R&D team is clear on this. For every client, we set aside part of the SEO budget each month for Google Ads. That way we reach people who are searching for the product or service right now, instead of waiting for SEO to pay off.
As a new client you get up to 16,500 TL in ad credit, and your campaign starts on that credit.
How much does Google Ads cost?
There is no fixed price. You pay per click, and the cost of a click depends on your industry, the competition and the keyword. You set the daily budget yourself, and you can raise it, lower it or pause the campaign whenever you like.
As your agency, we aim to spend that budget on campaigns with a high optimization score and waste none of it. For a return projection, try our Google Ads ROI Calculator.
What is a Performance Max campaign?
A campaign type that reaches the full inventory of Search, YouTube, the Display Network, Discover, Gmail and Maps from one campaign. You provide the goal and the creative assets; Google's AI decides where they run.
It performs well once conversion tracking is set up correctly, which is why we plan the setup and the measurement together.