Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
SEO Insights
10 Content Strategy Methods for Law Firms
Topics, audience, legal keyword research, competitors, SEO, a blogging schedule and guest posts: ten methods that build authority for a law firm online.
SEO Insights
What Is Search Intent in SEO?
What a searcher is really after, the three types of intent, and how to work intent into your SEO strategy without giving up on keywords.
SEO Insights
Design Tips for the Best Law Firm Websites
Where advertising is restricted the website carries the weight. Audience, contact details, core pages, headings and the faults to catch.
Social Media
Facebook Ad Statistics by Industry
Average Facebook click-through and conversion rates across 17 industries, from apparel to travel and hospitality. 2023 figures from long research.
SEO Insights
What Is a CDN?
How a content delivery network cuts load time, what it does for rankings and conversions, and the three downsides worth knowing before you switch one on.
SEO Insights
What Is a SERP? Search Engine Result Pages Explained
What a search engine result page is, which elements make up a listing, how the search engine market splits, and a free rank checker to see where you stand.
Inspiring Stories
An Internet Story: Mozilla Crushes Explorer
In 1997 Microsoft dumped a giant Explorer logo on the Netscape lawn overnight. Netscape was still awake, and the answer became browser folklore.
General Topics
We Talked SEO at Aksaray University
Tahir Dinc spoke to software engineering students at Aksaray University about why SEO matters in web project development. Here is what came up.
Social Media
What Is Influencer Marketing?
From bloggers paid in free samples to a career that pays a living: how influencer marketing works, what it does for e-commerce and why micro matters.
General Topics
What Is Google Gemini?
Google's answer to GPT-4: a family of models, multimodal learning, fact checking built into search, and what it means for the rest of us.
General Topics
How Many People Use Google a Day?
From 10,000 queries a day in 1998 to roughly 8 billion today. The numbers Google has published over the years, laid out in order.
General Topics
How Many Websites Are There in the World?
Over 1.11 billion sites exist, but only 18% of them are active. The count year by year, and why the two figures are so far apart.