Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
SEO Insights
What Is Technical SEO? Guide and Audit Checklist
Technical SEO explained: crawlability, performance and indexing, a nine step audit you can run yourself, and the best practices that keep a site rankable.
General Topics
Conference: The Importance of SEO in Projects
A free talk for software engineering students at Aksaray University: what SEO is, what you can and cannot change on a live project, and what comes next.
Inspiring Stories
How to Write an SEO Friendly Article: 10 Steps
Ten on-page steps for new bloggers: keyword research, titles, meta descriptions, permalinks, alt text, internal and external links, and what to write.
SEO Insights
WordPress SEO Settings: a 12 Step Setup Guide
The WordPress choices that decide your search performance: hosting, SSL, permalinks, themes, plugins, Search Console, sitemaps, on-page work and code.
Google Ads Insights
How to Use AI in Marketing
AI is only as good as the data you feed it. Three areas to get right, seven ways we use it ourselves, and five things that will help you start.
SEO Insights
Pogo-Sticking in SEO: Problem and Fix
When a searcher bounces back and picks the next result, your page told them nothing. Browser faults, speed, stale content and design all cause it.
Inspiring Stories
5 Steps to Building a Successful Website
Goals, planning, user experience, valuable content and a working knowledge of SEO: the five mega steps that hold for any website you build.
SEO Insights
Heading Tags: How to Use H1 to H6 in Your Content
How heading tags from H1 to H6 give your content structure, why they matter for search, and seven practical tips for using them well on every page.
SEO Insights
Getting WordPress Pagespeed Above 90
Most speed guides take you from red to orange. These six steps target the green band: caching, PHP-FPM, Cloudflare APO, plugin audit, custom CSS.
SEO Insights
How to Pick the Right SEO Specialist
Which years of experience actually matter, how much sector knowledge counts, and the list every specialist arrives with. Four questions to ask first.
SEO Insights
The Role of AI in Modern SEO Strategies
How artificial intelligence reshaped keyword research, content optimization, link building and measurement, and the ethical limits that come with it.
General Topics
Does Domain Age Affect Google Rankings?
Renewing a domain for ten years buys you nothing. What domain age actually signals, why it works as a package with the owner record, and what Cutts said.