Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
Vaka Çalışmaları
Armodies Thermal Park Advertising Campaign
A 96 room thermal resort near Istanbul, run across four Google Ads campaigns with 85% of the budget, plus Facebook and the travel press.
Vaka Çalışmaları
Hotel Baba Advertising Campaign
A 73 room hotel in Bodrum whose foreign market had gone quiet. We split the budget 75/20/5, ran search and remarketing, and filled it to 100%.
Google Ads Bilgileri
How Do You Open Your Company to the German Market?
Eighty-three million people and a quarter of the EU's GDP. Seven steps into the DACH region, from market analysis to native speakers and the law.
Genel Konular
Tatil.com 2024 Summer Internship
Tatil.com took on engineering interns for summer 2024 at its Istanbul head office. What the posting asked for. Applications closed in June 2024.
Genel Konular
Paid and Organic Search: Differences
Paid search goes live in half an hour, organic takes months. Where the two look alike on the results page, and where they part company.
Google Ads Bilgileri
What Is the Google Ads Quality Score?
What feeds the score out of 10, what a good band looks like, and the four things an SEO specialist watches to move it: speed, E-A-T, bounce and engagement.
SEO Bilgileri
SEO Articles You Really Should Read
Nine pieces of Google's own documentation, from the Search Central blog to Discover. Straight to the source instead of somebody's summary of it.
SEO Bilgileri
Sayings on SEO
Seven things I have come to believe about SEO, each with the reasoning behind it. On memory, on people, on unfinished sites and on what AI cannot do.
Google Ads Bilgileri
What Is SEM?
SEM is the paid side of search: how it differs from SEO, where the ads sit on the results page, and the ten things it actually buys you.
Firmalara Duyurular
6 Useful Tips for Taking Your Company Abroad
Planning, translation, staffing, social platforms, SEO and the target country's law: what we have learned helping exporters open a new market.
Vaka Çalışmaları
Pinara Beach Hotel: A Google Ads Case Study
70/30 between Google Ads and social, 90% of the search budget on search itself, six separate audiences on video. All 104 rooms filled to 99%.
Vaka Çalışmaları
Sunshine Holiday Resort Advertising Campaign
We moved a resort's budget from social into Google Ads, 90/10 instead of 70/30, opened room for YouTube Stories and reached 2,000,000 people.