Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
Company News
We Are Building a WordPress SEO Plugin Team
Getting a site into decent SEO shape takes three plugins, and there are still things you cannot do. So we are building one, free, and looking for people.
SEO Insights
What Are the Benefits of Data Science?
Ten benefits, from better decisions to predictive analytics and personalized marketing, and what it takes to become a data scientist.
SEO Insights
What Changed in SEO in 2024?
Padded pages are finished, speed to the answer decides it, and site value gained ground on page value. Plus what Gemini said when we asked it outright.
Google Ads Insights
What Is Google Hotel Ads?
How Google Hotel Ads works, who can sign up, where travelers see it, the five setup steps and the ranking factors that decide your position.
Case Studies
Armodies Thermal Park Advertising Campaign
A 96 room thermal resort near Istanbul, run across four Google Ads campaigns with 85% of the budget, plus Facebook and the travel press.
Case Studies
Hotel Baba Advertising Campaign
A 73 room hotel in Bodrum whose foreign market had gone quiet. We split the budget 75/20/5, ran search and remarketing, and filled it to 100%.
Google Ads Insights
How Do You Open Your Company to the German Market?
Eighty-three million people and a quarter of the EU's GDP. Seven steps into the DACH region, from market analysis to native speakers and the law.
General Topics
Tatil.com 2024 Summer Internship
Tatil.com took on engineering interns for summer 2024 at its Istanbul head office. What the posting asked for. Applications closed in June 2024.
General Topics
Paid and Organic Search: Differences
Paid search goes live in half an hour, organic takes months. Where the two look alike on the results page, and where they part company.
Google Ads Insights
What Is the Google Ads Quality Score?
What feeds the score out of 10, what a good band looks like, and the four things an SEO specialist watches to move it: speed, E-A-T, bounce and engagement.
SEO Insights
SEO Articles You Really Should Read
Nine pieces of Google's own documentation, from the Search Central blog to Discover. Straight to the source instead of somebody's summary of it.
SEO Insights
Sayings on SEO
Seven things I have come to believe about SEO, each with the reasoning behind it. On memory, on people, on unfinished sites and on what AI cannot do.