Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
General Topics
What Is the Internet, and How Did It Start?
From ARPANET to TCP/IP, from FTP and Gopher to the web: what the internet is, the protocols behind it, and how to judge a website as a source.
SEO Insights
What Is Semantic SEO?
Entities, concepts and topic maps instead of bare keywords. What semantic SEO is, what it gained us in our own measurements, and how to optimize for it.
SEO Insights
What Is a Canonical Tag? rel=canonical Explained
To a search engine every unique URL is a separate page. The canonical tag tells Google which version is the original, so your ranking power is not split.
SEO Insights
SEO Checklist (PDF)
The checklist our SEO specialists work from, open to everyone as a PDF. What a checklist is for, and how to run the same checks monthly and archive them.
Google Ads Insights
What Is Cost Per Click (CPC)?
Max, average, actual and manual CPC explained, plus how ad rank and Quality Score decide what you really pay for each click on your ad.
SEO Insights
What Is Off-Page SEO? 13 Techniques That Work
Off-page SEO is everything that happens away from your own site: 13 techniques from natural links to PR, plus what Google counts as link spam.
SEO Insights
The Differences Between SMO and SEO
Social media optimization and search engine optimization compared across 13 points, from coding and titles to what each one rewards and what it penalizes.
General Topics
Istanbul SEO Agency
SEO out of Çekmeköy since 1999, alongside Google Ads and local SEO for Google Maps, with every step measured.
SEO Insights
What Are Meta Tags and How Do They Affect SEO?
Eight meta tags with their code, and what each one actually does for SEO: which affect ranking directly, which affect clicks, and which do nothing.
SEO Insights
On-Page SEO vs Off-Page SEO: The Differences
On-page SEO answers what your site is about, off-page SEO answers how popular it is. Ten points of difference, and which one to build first.
SEO Insights
What is engagement rate in Google Analytics 4?
Bounce rate is gone and engagement rate has taken its place. What the metric counts, what a good rate looks like, and where to find it in GA4.
SEO Insights
What Is On-Page SEO? A Practical Guide
What on-page SEO is and why it matters: keyword research, search intent, site and post structure, internal links, alt text and the tools that help.