Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
Google Ads Bilgileri
What Is Cost Per Click (CPC)?
Max, average, actual and manual CPC explained, plus how ad rank and Quality Score decide what you really pay for each click on your ad.
SEO Bilgileri
What Is Off-Page SEO? 13 Techniques That Work
Off-page SEO is everything you do away from your own site. Link building, social, guest writing, PR and local SEO, with 13 techniques worth using.
SEO Bilgileri
The Differences Between SMO and SEO
Social media optimization and search engine optimization compared across 13 points, from coding and titles to what each one rewards and what it penalizes.
Genel Konular
Istanbul SEO Agency
SEO out of Cekmekoy since 1999, alongside Google Ads, local SEO for Google Maps, and agency agreements with 20 of Turkey's largest portals.
SEO Bilgileri
What Are Meta Tags and How Do They Affect SEO?
Eight meta tags with their code, and what each one actually does for SEO: which affect ranking directly, which affect clicks, and which do nothing.
SEO Bilgileri
On-Page SEO vs Off-Page SEO: The Differences
On-page SEO answers what your site is about, off-page SEO answers how popular it is. Ten points of difference, and which one to build first.
SEO Bilgileri
What is engagement rate in Google Analytics 4?
Bounce rate is gone and engagement rate has taken its place. What the metric counts, what a good rate looks like, and where to find it in GA4.
SEO Bilgileri
What Is On-Page SEO? A Practical Guide
What on-page SEO is and why it matters: keyword research, search intent, site and post structure, internal links, alt text and the tools that help.
SEO Bilgileri
What Is Technical SEO? Guide and Audit Checklist
Technical SEO explained: crawlability, performance and indexing, a nine step audit you can run yourself, and the best practices that keep a site rankable.
Genel Konular
Conference: The Importance of SEO in Projects
A free talk for software engineering students at Aksaray University: what SEO is, what you can and cannot change on a live project, and what comes next.
İlham Verici Konular
How to Write an SEO Friendly Article: 10 Steps
Ten on-page steps for new bloggers: keyword research, titles, meta descriptions, permalinks, alt text, internal and external links, and what to write.
SEO Bilgileri
WordPress SEO Settings: a 12 Step Setup Guide
The WordPress choices that decide your search performance: hosting, SSL, permalinks, themes, plugins, Search Console, sitemaps, on-page work and code.