Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
Google Ads Insights
What Is SEM?
SEM is the paid side of search: how it differs from SEO, where the ads sit on the results page, and the ten things it actually buys you.
Announcements
6 Useful Tips for Taking Your Company Abroad
Planning, translation, staffing, social platforms, SEO and the target country's law: what we have learned helping exporters open a new market.
Case Studies
Pinara Beach Hotel: A Google Ads Case Study
70/30 between Google Ads and social, 90% of the search budget on search itself, six separate audiences on video. All 104 rooms filled to 99%.
Case Studies
Sunshine Holiday Resort Advertising Campaign
We moved a resort's budget from social into Google Ads, 90/10 instead of 70/30, opened room for YouTube Stories and reached 2,000,000 people.
General Topics
What the WordPress Security Research Shows
Plugins are where the holes come from. What Sucuri and Wordfence found, why your PHP version matters, and the exact steps we follow to clean a site.
General Topics
What Is ROI and How Do You Calculate It?
Return on investment in one formula, worked through with real figures, plus a calculator and what a healthy ROI does for a small business.
SEO Insights
The Pareto Principle in Our SEO Method
80% of results come from 20% of actions. Why our method treats that ratio as the thing to step outside of rather than the thing to settle for.
SEO Insights
Best WordPress Author Box Plugins (and Their SEO Value)
Why readers need to know who wrote a piece, what an author box does for SEO, and the three WordPress plugins we actually use across our own sites.
Inspiring Stories
The First Image on a Web Page: A History of IMG
In 1993 Marc Andreessen proposed a tag on a mailing list and people objected. That tag is why there are pictures on the web at all.
SEO Insights
How to Optimize Old Blog Posts and Refresh Stale Content
Old posts carry most of your traffic. Audit them in Search Console, find where the decline started, and rewrite what has gone stale.
Google Ads Insights
What Are the Differences Between SEO and SEM?
Earned traffic against paid traffic, cost, speed and how long the visibility lasts, set out side by side in a table.
Inspiring Stories
10 Real Tips for Success as an Engineering Student
Command of English, goals, new challenges, feedback, a mentor: advice from our own experience blended with a piece from Cambridge Institute of Technology.