Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
Genel Konular
What the WordPress Security Research Shows
Plugins are where the holes come from. What Sucuri and Wordfence found, why your PHP version matters, and the exact steps we follow to clean a site.
Genel Konular
What Is ROI and How Do You Calculate It?
Return on investment in one formula, worked through with real figures, plus a calculator and what a healthy ROI does for a small business.
SEO Bilgileri
The Pareto Principle in Our SEO Method
80% of results come from 20% of actions. Why our method treats that ratio as the thing to step outside of rather than the thing to settle for.
SEO Bilgileri
Best WordPress Author Box Plugins (and Their SEO Value)
Why readers need to know who wrote a piece, what an author box does for SEO, and the three WordPress plugins we actually use across our own sites.
İlham Verici Konular
The First Image on a Web Page: A History of IMG
In 1993 Marc Andreessen proposed a tag on a mailing list and people objected. That tag is why there are pictures on the web at all.
SEO Bilgileri
How to Optimize Old Blog Posts and Refresh Stale Content
Old posts carry most of your traffic. Audit them in Search Console, find where the decline started, and rewrite what has gone stale.
Google Ads Bilgileri
What Are the Differences Between SEO and SEM?
Earned traffic against paid traffic, cost, speed and how long the visibility lasts, set out side by side in a table.
İlham Verici Konular
10 Real Tips for Success as an Engineering Student
Command of English, goals, new challenges, feedback, a mentor: advice from our own experience blended with a piece from Cambridge Institute of Technology.
SEO Bilgileri
10 Content Strategy Methods for Law Firms
Topics, audience, legal keyword research, competitors, SEO, a blogging schedule and guest posts: ten methods that build authority for a law firm online.
SEO Bilgileri
What Is Search Intent in SEO?
What a searcher is really after, the three types of intent, and how to work intent into your SEO strategy without giving up on keywords.
SEO Bilgileri
Design Tips for the Best Law Firm Websites
Where advertising is restricted the website carries the weight. Audience, contact details, core pages, headings and the faults to catch.
Sosyal Medya Bilgileri
Facebook Ad Statistics by Industry
Average Facebook click-through and conversion rates across 17 industries, from apparel to travel and hospitality. 2023 figures from long research.