Here we will go through the work we did for Hotel Baba, the well known holiday hotel in Bodrum that we serve under Türk SEM hotel advertising. Hotel Baba sits in a superb spot in Bodrum Gümbet, right on the water. It has 70 standard rooms and 3 suites, 73 rooms in all.
When Hotel Baba first came to us for advertising work, the hotel had until then been heavily focused on markets abroad, and that year, 2017, those markets were not strong. It was a period when the domestic market mattered a great deal.
Hotel Baba advertising management year: 2017
We split the advertising budget like this;
- 75% Google Ads
- 20% Facebook Ads
- 5% media advertising
After that split we set a target audience of 10 million on Facebook and reached it by spreading the budget out over time.
On Google Ads we set up search and remarketing campaigns and spent the budget to the standards we had settled on. In 2017 Hotel Baba ran at 100% occupancy, exactly as we had aimed for, and that year the season at Hotel Baba stretched all the way to October.
Hotel Baba in the Travel Press
Under media advertising we set aside a small part of the budget for press coverage, and reached the potential customers sitting there as well.
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