We have set out search engine optimization carefully and we keep setting it out from new angles in new articles. A shift started in SEO in 2023 and it is changing through 2024. Along with that change, here are my sayings on SEO as it stands in 2024.
We are also putting together a comprehensive Screaming Frog 2024 guide. That piece will be up on the blog before long.
Sayings on SEO
Success in search engine optimization is not about how many visitors you pull to your site, it is about how many of them remember you. Tahir Dinç
This one points at user experience. The more the people using your site like the way it is put together, the more likely they are to come back. In SEO that is a real gain.
Only a very small part of search engine optimization is about what the search engines want. The largest part is entirely about people. Tahir Dinç
A good share of what we do to be more visible in search is making sure people meet a better site. Sometimes you have to think like an academic, and sometimes you have to let yourself go among the colors.
For SEO done right, focus on your own site. Tahir Dinç
Where success in SEO is actually worked out is your website itself. Focusing on unhealthy, paid for external backlinks will cost you over a long strategy.
Focus on building a site you can tell people about with pride. Tahir Dinç
If you can talk about your site with pride, know that you have already cleared several of the basic criteria. If your site is incomplete, faulty or carries content that games the system, you will not be telling people about it comfortably.
Avoid unfinished content. Whether your site is 4 pages or 4 million pages, finish every part of it. Tahir Dinç
One of the most critical mistakes an SEO specialist can make is not paying attention to what is missing from the site. An unfinished website is like a story left half told. Nobody likes a story left half told.
Put out a good product and the rest of the internet will talk about your brand. Tahir Dinç
A good product is sometimes information, sometimes a service, sometimes a physical thing. The website is mostly the place where those things are presented. What you put out matters as much as the site does. Build a next generation refrigerator and the off-page SEO happens by itself.
AI cannot write your content for you, because; all it can do is rearrange what already exists and hand it to you. If you want to put out something good, write pieces that come out of genuine research. Tahir Dinç
Whether this changes in future I do not know. But; in the first months of 2024 this is where things stand. AI cannot write a blog post or a product description worth reading in your place. AI can give you wonderful inspiration, open your horizon and help you see the whole where you were missing pieces. But; those fine distinctions between patterns, only you can draw.
