Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
SEO Bilgileri
What Is a Meta Description? Length, Example and Tips
What a meta description is, how long it should be in characters and pixels, why Google sometimes rewrites it, and what makes one strong enough to earn clicks.
SEO Bilgileri
A Plugin That Lists Every Outgoing Link
SEO External Links Lister, our free WordPress plugin: see every external link your site gives out, exclude the common domains, install it by hand.
SEO Bilgileri
Site IP Lookup: Which IP and Data Center Hosts a Site
Look up the IP address behind any website plus its country, city, ISP and AS, and see which data center physically hosts it. Free, with no sign-up.
SEO Bilgileri
The Most Used Domain Extensions in Germany
Country, regional and city extensions across the DACH region, plus the German language TLDs with the most registrations worldwide.
Google Ads Bilgileri
5 Pro Tips for Effective Restaurant Ads on Google Ads
Account setup, geo targeting, profitable keywords, ad scheduling and extensions: how to bring your cost per click down and fill more tables.
İlham Verici Konular
App Store Optimization (ASO)
Six steps to getting your app found: audience, keywords, description, visuals, translation and reviews, plus one wild card tip.
Google Ads Bilgileri
7 Marketing Tips for Hotels and Vacation Rentals
Seven marketing moves that work for a hotel or a vacation rental, written out of the tourism advertising I have run since 2005.
Genel Konular
What Is Customer Experience (CX) and Why It Matters
Good and bad CX, the strategies that improve it, how to measure it with CSAT, NPS and CES, and the platforms brands use to manage it.
Genel Konular
What Is TTFB? Time to First Byte and How to Fix It
What Time to First Byte measures, what counts as good, why it decides your LCP, and four concrete ways to cut it: hosting, CDN, DNS and server rendering.
Bizden Gelişmeler
Eksi Sozluk Advertising Services
Three million visitors a day and native placements you will not find elsewhere. What it costs, and how to reach it through Google Ads instead.
SEO Bilgileri
7 Critical Ways to Optimize Your SEO With Search Console
Indexing problems, search analysis, underperforming pages, sitemaps and links: what Search Console tells you and what to do with it.
İlham Verici Konular
How Should the SEO Process Work for a Homepage?
What a homepage is for, how its SEO differs from a subpage, the mistakes to avoid, and what changes for sites serving more than one country.