Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
SEO Insights
What Is Gzip? How to Enable Gzip Compression
What gzip is and how it works, how to enable it on Apache, PHP, WordPress and NGINX, how it compares with bzip2, xz and zstd, plus a test for your own site.
SEO Insights
Fixing “Avoid an Excessive DOM Size” in WordPress
What Lighthouse means by an excessive DOM size, the three thresholds it checks, why the theme is usually to blame, and four ways to bring the count down.
Case Studies
Luciano Bellini of Romania Chose Turk SEM
Luciano Bellini, a well known Romanian brand, picked Turk SEM in 2024 for its Google Ads campaigns and its wider digital marketing work.
General Topics
WordPress Theme Detector: Find Any Site's Theme
Type in a site address and find out which WordPress theme it runs. The tool reads the theme author's signature out of style.css and reports back.
SEO Insights
What Is a Meta Description? Length, Example and Tips
What a meta description is, how long it should be in characters and pixels, why Google sometimes rewrites it, and what makes one strong enough to earn clicks.
SEO Insights
A Plugin That Lists Every Outgoing Link
SEO External Links Lister, our free WordPress plugin: see every external link your site gives out, exclude the common domains, install it by hand.
SEO Insights
Site IP Lookup: Which IP and Data Center Hosts a Site
Look up the IP address behind any website plus its country, city, ISP and AS, and see which data center physically hosts it. Free, with no sign-up.
SEO Insights
The Most Used Domain Extensions in Germany
Country, regional and city extensions across the DACH region, plus the German language TLDs with the most registrations worldwide.
Google Ads Insights
5 Pro Tips for Effective Restaurant Ads on Google Ads
Account setup, geo targeting, profitable keywords, ad scheduling and extensions: how to bring your cost per click down and fill more tables.
Inspiring Stories
App Store Optimization (ASO)
Six steps to getting your app found: audience, keywords, description, visuals, translation and reviews, plus one wild card tip.
Google Ads Insights
7 Marketing Tips for Hotels and Vacation Rentals
Seven marketing moves that work for a hotel or a vacation rental, written out of the tourism advertising I have run since 2005.
General Topics
What Is Customer Experience (CX) and Why It Matters
Good and bad CX, the strategies that improve it, how to measure it with CSAT, NPS and CES, and the platforms brands use to manage it.