I am not going to write you a long blog post here. I am not going to reheat things you already know and serve them back to you. Some things in SEO changed as we went into 2024, and I want us to go through that shift in the algorithm together.

Further down we also asked Gemini, without flinching, “what will change in SEO in the future”. The result is an assessment piece packed with usable information. I hope you enjoy reading it.

First off, you know that the roots of Türk SEM’s SEO strategy come out of a mixture of these 3 foundations:

Anyone who has followed our earlier articles knows that at the heart of all 3 systems sits the question of how much people get out of them. With SEO changing in 2024, I have to say our own algorithm structure is producing better results.

The Big Change in SEO, and the Moral of the Story

You know the ones who go back to the ancient origins of a subject just to keep you on the page longer. The kind who, in a news story about exam results, start explaining the history of the exam. That is exactly the sort of padded page whose time is up. As long as your site is not exposed to pogo sticking, the sites that get the content to the user fastest will sit higher up.

The most important parameter is now this;

  • No pogo sticking
  • Your site serves the content people were looking for
  • Whoever serves it fastest wins
  • People come back

The truth is Google had been applying this for a long time. But; it felt the need to spell it out, because; they want a better internet. Think of it this way; if every site in the world took one more second of a visitor’s time, a billion seconds of internet usage would disappear. That drop certainly weighs negatively on Google’s total revenue. So my read is that Google worked out it is more profitable when people finish their business with a site quickly and go on to visit more of them.

Page Values and Site Values

Google builds general values for every page and for every site. There are values it produces for each page separately, and then there is the site’s overall value. Google does not tear a page loose from the site’s overall value and judge it on its own. Sometimes I have trouble understanding why it does not. Perhaps in time it will build a separate valuation for every page.

Going into 2024, I came away with the impression that site value has gained a little more weight against page value. And I am sure the reason for that is trustworthy content.

Voice Search Optimization

Did you know that 54% of homes in the UK have a smart speaker? Google now takes a mountain of spoken questions and answers them. To raise site value in SEO and reach larger audiences, we have to optimize our content for voice. We may write something detailed on this later on.

It Knows the Answer

When a question reaches Google, it knows what sort of content the person is after. It leans toward serving the content that best fits that shape. So what should we be doing when we optimize ours? Simple. Gemini is like a door that opens onto Google’s brain.

I did not flinch, I put the question straight to Gemini.

“What Will Change in SEO in the Future?”

Here are some of the changes expected in SEO work in the future:

The Growing Importance of AI and Machine Learning:

  • Search engines will make more use of artificial intelligence (AI) and machine learning (ML) to understand websites and search queries better.
  • AI and ML will help personalize search results and predict user search intent more accurately.
  • SEO specialists will need to learn how they can influence AI and ML algorithms and how to make use of them.

As Voice Search Grows in Importance:

  • Voice search will make up a significant share of search queries.
  • SEO specialists will need to build content and websites optimized for voice search.
  • Keyword research will focus on the long tail keywords used in voice search.

User Experience (UX) Will Become More Important:

  • Search engines will treat user experience (UX) as a higher ranking factor.
  • SEO specialists will need to make sure websites are fast, easy to use and mobile friendly.
  • Content will be of a high quality that holds users’ interest and gives them the information they need.

Visual Search Will Grow:

  • Visual search will become more widespread.
  • SEO specialists will need to make sure images are optimized and tagged with relevant keywords.
  • Websites will use schema markup to rank better in visual search results.

Personalization Will Keep Increasing:

  • Search results will be tailored to users’ search history, location and other personal information.
  • SEO specialists will need to use dynamic content and metadata to rank better in personalized search results.

SEO Will Get More Complicated:

  • SEO will become more complex and more technical.
  • SEO specialists will need to stay informed about the latest trends and algorithm updates.
  • Building a successful SEO strategy may require a team of specialists from different disciplines.

These are some of the changes expected in SEO work in the future. It is important for SEO specialists to keep up with these changes and follow the latest trends.

In addition:

  • Social media signals will become more important.
  • Local SEO will grow in importance.
  • Long term SEO strategies will become more important than short term tactics.

SEO is a field in constant change. To succeed in SEO in the future, it is important for SEO specialists to keep up with these changes and stay flexible.

Gemini is the one technology that can genuinely give you ideas here. ChatGPT does not have the kind of specific feed that Gemini has for an SEO specialist looking for ideas. Gemini, after all, may well be feeding on Google’s own data.