Armodies Termal Park, in Yalova / Armutlu, chose our agency for its advertising in 2018 and 2019. Yalova is one of the first places that comes to mind for a thermal spa break close to Istanbul, and Armodies Termal Park there was served under our hotel advertising work.
Set on 3519 m2, the thermal resort is one of the best known in Armutlu. Armodies Hotel operates 96 rooms.
Our agency, Türk SEM, managed Armodies Termal Park advertising in 2018 and 2019.
The Advertising Budgets
The Armodies Termal Hotel budget was split like this;
- Google Ads 85%
- Facebook Ads 10%
- Media advertising 5%
Google Ads Campaigns
Source: Google Trends
Being a thermal hotel and close to Istanbul, the Google advertising ran across 4 separate campaigns. They were;
- A search campaign originating in Istanbul
- A search campaign originating in Yalova
- A search campaign across Turkey
- Remarketing
Armodies Termal Hotel, already known to a large audience, was the subject of substantial research through 2018 and 2019.
Facebook Advertising
The Facebook campaign was built around Istanbul and aimed above a certain age. A defined weight of audience built up and, over time, the whole target group was reached.
Media Advertising
Press releases were published in the travel press specifically for Armodies, covering campaigns that carried announcement and news value. Armodies Hotel was mentioned across a good many portals.
Result
By the end of the work the occupancy of the property was 20% above the previous year.
