Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
Bizden Gelişmeler
The Turk SEM Logos
We asked several designers for a new logo and had to choose between two. Both are here, along with the horizontal version. Which would you pick?
SEO Bilgileri
Mobile Friendliness Test
Google retired its own Mobile-Friendly Test in December 2023. Run the check here instead, with Googlebot's mobile eye, and read what each signal means.
Firmalara Duyurular
Online Reputation Management
Negative comments can sway up to 80% of the people who read them. What the first 10 results for your company name say is part of the SEO work.
Firmalara Duyurular
Reporting a Site to Google
How to report a site that copies your content to Google, what the Scraper Report form asks for, and what Google does with a copied content complaint.
Firmalara Duyurular
Page Load Time and PageSpeed Insights
Speed will not carry your rankings on its own, but it decides whether a visitor comes back. What PageSpeed Insights shows you, section by section.
İlham Verici Konular
How Fresh Content Affects Google Rankings
The old measure was a site's total strength; now it is its strength lately. Why a five year old article loses, and when fresh content off topic hurts.
SEO Bilgileri
Google Security Diagnostics and SEO
How a Google malware warning hits your rankings, both indirectly through lost clicks and directly, and how to check whether your own site carries one.
İlham Verici Konular
How Much Traffic Each Google Position Gets
Average share of search traffic by position, from 36.4% at number one down to 2.2% at number ten, plus what the top of page two really picks up.
Genel Konular
What Is a Backlink? Does It Actually Help?
A backlink is a link to your site from another website. Here is what it really does for your rankings, and why bought link packages get sites filtered.
Firmalara Duyurular
How to Apply to Google News
The masthead, the contact page, the privacy policy and the application itself, laid out step by step from an old but still working playbook.
SEO Bilgileri
The History of SEO: A First-Hand Account From 1998 Onward
In February 1998, search meant a directory. I watched what came next from the inside: PageRank, DMOZ and its volunteer editors, and the years SEO became a job.
İlham Verici Konular
How the Old Mynet Search Worked
A Turkish portal that once built search logic of its own, with Turkish boolean operators and a date filter from 2003. A look at the screenshots.