Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
General Topics
Article Guidelines for Editors
What we ask of our content editors: 500 words minimum, four photographs, real answers to the title, bullet points, and a summary at the end.
SEO Insights
You Can Read an SEO Specialist From the Title
A 2015 argument about suffixes and meaning, and how BERT proved it right ten years later. What that means for the titles you write today.
SEO Insights
SEO for Travel Agencies and Hotels
Our deepest body of SEO knowledge sits in tourism. How hotel work differs from agency work, and why agency campaigns run in six month blocks.
Company News
The Turk SEM Logos
We asked several designers for a new logo and had to choose between two. Both are here, along with the horizontal version. Which would you pick?
SEO Insights
Mobile Friendliness Test
Google retired its own Mobile-Friendly Test in December 2023. Run the check here instead, with Googlebot's mobile eye, and read what each signal means.
Announcements
Online Reputation Management
Negative comments can sway up to 80% of the people who read them. What the first 10 results for your company name say is part of the SEO work.
Announcements
Reporting a Site to Google
How to report a site that copies your content to Google, what the Scraper Report form asks for, and what Google does with a copied content complaint.
Announcements
Page Load Time and PageSpeed Insights
Speed will not carry your rankings on its own, but it decides whether a visitor comes back. What PageSpeed Insights shows you, section by section.
Inspiring Stories
How Fresh Content Affects Google Rankings
The old measure was a site's total strength; now it is its strength lately. Why a five year old article loses, and when fresh content off topic hurts.
SEO Insights
Google Security Diagnostics and SEO
How a Google malware warning hits your rankings, both indirectly through lost clicks and directly, and how to check whether your own site carries one.
Inspiring Stories
How Much Traffic Each Google Position Gets
Average share of search traffic by position, from 36.4% at number one down to 2.2% at number ten, plus what the top of page two really picks up.
General Topics
What Is a Backlink? Does It Actually Help?
A backlink is a link to your site from another website. Here is what it really does for your rankings, and why bought link packages get sites filtered.