Blog
Current articles and analysis from our team on SEO, Google Ads and web technologies.
Topics
Vaka Çalışmaları
Yeni Birlik Newspaper Project Management
The web project management and SEO work we ran for Yeni Birlik, a national daily newspaper: load time down to 2 seconds and 200% more visitors in three months.
Vaka Çalışmaları
VIPDOLAP: Second Hand Luxury Fashion Case Study
A marketplace for second hand luxury brands, ranked for its hardest keywords and up 84% in organic visitors. The project ran through 2014 and 2015.
İlham Verici Konular
What Is Seeding and How Does It Help SEO?
Seeding fails when the pages carrying it bought their followers. How the reach unlock works, why sharing beats liking, and where SEO picks it up.
Bizden Gelişmeler
A Surprise Gift from Google: The Game
Google sent us a board game built around AdWords questions. We played a round in the office, and here is how it went and what else was in the box.
SEO Bilgileri
The SEO Effect of the “.tr” Domain Extension
A country extension helps you inside that country and holds you back outside it. Who issues .tr now, which extensions are open, and when to avoid them.
SEO Bilgileri
The Latent SEO Method
A third area beside on-site and off-site work: lifting your click-through rate with the title alone, so the ranking rises without touching anything else.
İlham Verici Konular
How to Use Google Alerts to Track Your Brand
Google Alerts emails you whenever your company name or a keyword turns up somewhere new on the web. Here is how to set one up in a couple of minutes.
SEO Bilgileri
How Responsive Design Affects SEO
Ten years ago I argued against responsive design on speed grounds. Mobile-first indexing changed that, and here is why it is now a requirement.
Bizden Gelişmeler
Turk SEM Public Notice on Impersonation
People on foreign numbers are posing as Turk SEM and running task-for-money scams. Our registration, our only WhatsApp line, and what you should do.
Genel Konular
Article Guidelines for Editors
What we ask of our content editors: 500 words minimum, four photographs, real answers to the title, bullet points, and a summary at the end.
SEO Bilgileri
You Can Read an SEO Specialist From the Title
A 2015 argument about suffixes and meaning, and how BERT proved it right ten years later. What that means for the titles you write today.
SEO Bilgileri
SEO for Travel Agencies and Hotels
Our deepest body of SEO knowledge sits in tourism. How hotel work differs from agency work, and why agency campaigns run in six month blocks.