I wanted to put a section like this together for the companies we have agreements with. What follows is made up of average figures. How visitors split up changes with the region and with the search itself, so what you see here are averages. As of 2015, the split runs like this. And I want to say it again: these figures hold for searches where “no Google ad shows up”.

Share of search traffic by ranking position

How Many Visitors Does Each Position in the Results Get?

  1. The site in this spot takes 36.4% of the search traffic,
  2. the site in this spot, 12.5%
  3. the site in this spot, 9.5%
  4. the site in this spot, 7.9%
  5. the site in this spot, 6.1%
  6. the site in this spot, 4.1%
  7. the site in this spot, 3.8%
  8. the site in this spot, 3.5%
  9. the site in this spot, 3.0%
  10. the site in this spot, 2.2%
  11. the site in this spot sits at the top of page 2, so it usually draws a little more traffic than position 10. It comes out somewhere between 3% and 3.5%.