The Meaning of the Word SEO
The whole set of systems that covers the on-site order of a website, so that search engines can understand its content better, together with the standing that site holds across the internet in general, is what we call SEO.
Note : Türk SEM has been doing SEO since 1999 and carries on with a 97% success rate. We believe in mathematics, not in luck.
- The definition as an activity
It is the general name given to every action taken so that websites come up at the front of the search engines. - The definition as a profession
It is the name generally given to the consultant who does that work of coming up at the front of the search engines. Once the word SEO came into wider use, that consultant came to be called an “SEO Manager”, and in Turkish an “SEO Danışmanı”.
The SEO Acronym
Search Engine Optimization
In Turkish we could render it as arama motorları ayarları, meaning search engine settings. Google was the first to use the word SEO. In that period we did try to use the Turkish abbreviation AMA, but it never became a common usage. Back when Google first put SEO to use, we thought it could be mixed up with CEO, so we recommended SEM (Search Engine Master) to Google instead. Google did not apply that recommendation of ours, and SEO went on to be the term everyone uses.
The SEM Acronym
Search Engine Marketing
In Turkish we could render it as arama motorları marketi, meaning the search engine market. It covers consultancy and management services in general for the services you can obtain through the search engines. The name Türk SEM has its own basis here, in Türk Arama Motorları Marketi, the Turkish for the Turkish search engine market.
