Marketing ideas
Inspiring Stories
45 articlesLatest article: December 10, 2025Page 4 of 4
Advertising and Promotion for Housing Projects
How we run a housing project campaign: three audience tiers on Facebook, video for brand perception, and the AdWords budget where it earns most.
What Is Seeding and How Does It Help SEO?
Seeding fails when the pages carrying it bought their followers. How the reach unlock works, why sharing beats liking, and where SEO picks it up.
How to Use Google Alerts to Track Your Brand
Google Alerts emails you whenever your company name or a keyword turns up somewhere new on the web. Here is how to set one up in a couple of minutes.
How Fresh Content Affects Google Rankings
The old measure was a site's total strength; now it is its strength lately. Why a five year old article loses, and when fresh content off topic hurts.
How Much Traffic Each Google Position Gets
Average share of search traffic by position, from 36.4% at number one down to 2.2% at number ten, plus what the top of page two really picks up.
How to Apply to Google News
The masthead, the contact page, the privacy policy and the application itself, laid out step by step from an old but still working playbook.
How the Old Mynet Search Worked
A Turkish portal that once built search logic of its own, with Turkish boolean operators and a date filter from 2003. A look at the screenshots.
Inbound Marketing Strategy
Six stages, from building the story to measuring the action taken. What the company owner handles and what the SEO consultant handles, step by step.
What Was Google Moderator?
An archive piece. Google Moderator let an audience ask and vote on questions, a voting system crossed with a forum. It has since been taken offline.
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