After our work in tourism and in hospitals, Türk SEM moved into construction. As an agency we carry a great deal of experience, and some pride, from competing hard in the toughest sectors in Turkey and from generating hundreds of millions of TL in revenue for the companies whose advertising we direct. Here we will set out, for companies thinking of working with us, how we would run their project. One thing has to be said plainly: the sector is fiercely competitive. So every advertising format has to be applied exactly right.
Where Digital Advertising Sits in This Sector
Traditional advertising can carry brand building a long way, but the balance between spend and revenue will be badly out of proportion. That is why inbound marketing principles are usable for marketing housing projects. Today’s advertising formats hold methods that suit selling housing very well.
In digital advertising, Türk SEM reaches 99% of the audience that could buy a home. We run campaigns successfully on property marketplaces, news sites, Google, Facebook and other channels.
Facebook Ads for Housing Projects
The audience you can put your ads in front of on Facebook can run to very large numbers. Here at Türk SEM we split your target audience into 3 tiers. The top tier is the group most likely to convert; the second and third tiers carry lower likelihoods in order.
So Facebook advertising comes down to managing the budget correctly against a goal. We apply the formats that suit our target audience best. And the right format is the one that brings the highest engagement and the highest sales figure.
YouTube Ads for Housing Projects
We use YouTube and in-app video advertising to reach your customer base and take brand recognition as high as it goes. Our first aim with video is to raise how existing customers perceive the brand, and to present the project better on video so the tendency to buy goes up. This work calls for real study and has to be done right. Otherwise it turns into a seriously wasteful advertising budget.
Google Ads for Housing Projects
Google AdWords is a competitive space, and used wrongly it can run up high advertising costs. At Türk SEM we have millions of TL of experience placing Google AdWords campaigns. We put a significant share of the budget into AdWords and use it as efficiently as it can be used.
For professional work, have a look at our construction advertising and marketing page and get in touch with us through it.
OVERALL
Our agency runs your advertising so your homes are marketed and reach the audience that can buy them. Get in touch through the contact page. To hear what we could do, ask us for a meeting and a presentation.
