Marketing ideas
Inspiring Stories
45 articlesLatest article: December 10, 2025Page 3 of 4
What Is the Internet, and How Did It Start?
From ARPANET to TCP/IP, from FTP and Gopher to the web: what the internet is, the protocols behind it, and how to judge a website as a source.
How to Write an SEO Friendly Article: 10 Steps
Ten on-page steps for new bloggers: keyword research, titles, meta descriptions, permalinks, alt text, internal and external links, and what to write.
5 Steps to Building a Successful Website
Goals, planning, user experience, valuable content and a working knowledge of SEO: the five mega steps that hold for any website you build.
10 Brilliant Ads That Turn the Sun Into Advertising
Coupons made of ice, WiFi that works only in the shade, chip bags printed in UV ink: ten campaigns that used the sun itself as the medium.
Vera Gelinlik Keeps Signing the Best Brands
A bridal store that tells every bride who made her gown, an AI that recommends the design, and 10 million ad impressions behind it.
Working as a Group and International Success
Business used to reward the individual. It does not any more. On partners, managers who know every department, and budgeting for risk properly.
Inspiring Work in the Turkish Bridal Business
Gelinlik.org grew out of Ankara into Malatya and Bursa, and Izmir is next. Notes on a bridal directory Turk SEM has worked with from the start.
Gelinlik.org, a Bridal Portal Based in Ankara
A new directory lists wedding venues, bridal shops and photographers across Central Anatolia, starting in Ankara and moving on to Kayseri and Konya.
Work on Your Projects With Hope
An internet cafe in 1998, a search engine nobody would back, an alumni portal before Facebook. What I got wrong, and what I would tell you now.
Advertising Services for Physical Stores
Online success feeds the foot traffic in your physical store. How social media, YouTube and Google fit together, and where each of them stops being enough.
Free Work on World University Ranking Criteria
Webometrics runs on Google, which is our field. Web size, the G-Factor, visibility and rich files, explained to academic staff at no charge.
Our Advertising Work Rests on Mathematics and Statistics
Twenty data sources turned into numbers you can act on, a concept map five cousins deep, and why 1,000 right buyers beat 10,000 wrong ones.
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