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45 articlesLatest article: December 10, 2025Page 2 of 4
A Timeline of Search Engines, 1990 to Today
From Archie in 1990 to large language models in search: every engine that mattered, with the year it launched and what it actually changed.
The Google Timeline
Every year from BackRub in 1996 to Waymo in 2024, with what Google shipped, bought and shut down along the way.
App Store Optimization (ASO)
Six steps to getting your app found: audience, keywords, description, visuals, translation and reviews, plus one wild card tip.
7 Marketing Tips for Hotels and Vacation Rentals
Seven marketing moves that work for a hotel or a vacation rental, written out of the tourism advertising I have run since 2005.
How Should the SEO Process Work for a Homepage?
What a homepage is for, how its SEO differs from a subpage, the mistakes to avoid, and what changes for sites serving more than one country.
Event: Off-Page SEO Abroad for a Foreign-Language Site
A free three-session workshop in Istanbul on off-page SEO for companies working outside their home market: targeting, channels and the work itself.
What Is Email Marketing? The Numbers Behind It
Why email still returns more than almost any other channel: the statistics, what decides open rates, abandoned basket mail and how to write for 8 seconds.
What Is a CMS? The World's 10 Most Popular Systems
What a content management system does, plus the ten most widely used platforms in the world, from WordPress and Shopify to Webflow.
6 Useful Tips for Taking Your Company Abroad
Planning, translation, staffing, social platforms, SEO and the target country's law: what we have learned helping exporters open a new market.
The First Image on a Web Page: A History of IMG
In 1993 Marc Andreessen proposed a tag on a mailing list and people objected. That tag is why there are pictures on the web at all.
10 Real Tips for Success as an Engineering Student
Command of English, goals, new challenges, feedback, a mentor: advice from our own experience blended with a piece from Cambridge Institute of Technology.
An Internet Story: Mozilla Crushes Explorer
In 1997 Microsoft dumped a giant Explorer logo on the Netscape lawn overnight. Netscape was still awake, and the answer became browser folklore.
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