VIPDOLAP was a Turkish marketplace for second hand luxury brands. Türk SEM ran its digital marketing, and the brand came to the front of its sector.
Please note: the SEO work described here was carried out while the VIPDOLAP project was active. The project is now closed. The work ran through 2014 and 2015. The project is no longer live.
Strategic SEO and the Climb to the Top of Organic
What VIPDOLAP needed most was to rank near the top for competitive keywords such as “second hand luxury handbag” and “second hand branded clothing”. Through the strategic SEO work Türk SEM put in place:
- Organic search brought a striking 84% rise in visitors.
- The site reached its target audience directly and strengthened brand recognition.
- The right keyword optimization pulled in quality prospects who were likely to buy.
Content and Advertising Built Around Trust
In second hand luxury shopping the single most critical factor is trust. We put that first and pushed the message that people could “shop here with confidence”. Alongside the original second hand e-commerce software, we chose WordPress for the blog.
- Content marketing: we built a fashion blog on WordPress aimed at fashion followers and bloggers. Before long the blog was among the leading fashion blogs in Turkey, and it gave the brand editorial authority.
- Web advertising and Google Ads: with targeted campaigns on Google Ads and other web advertising channels, we put VIPDOLAP directly in front of its audience. Effective ad copy and creative optimized the sales funnel.
Project Management and the Synergy Behind It
The key to the VIPDOLAP project was the project management run by the Türk SEM team. Everything, SEO, content and advertising, moved forward in step and integrated with the rest. That synergy meant the project did not just pick up momentary wins, it built momentum that lasted.
The strong position VIPDOLAP.com held in its sector at the time is evidence of what Türk SEM knows about digital marketing and of how results driven the approach is. If you want your own brand to shine in the digital world, get in touch.
