Social media optimization: SMO is a technique used to promote your business through social network sites such as Facebook, WhatsApp, Instagram and Twitter, in order to raise brand awareness organically. It is mostly used to promote local businesses and to raise the maximum reachability of your users. It can also be described as encouraging more users to use the website, the social media and the network sites, and to share the links going to those sites, and so raising the visibility and the online presence of the websites.
Search engine optimization : SEO is the general name given to the processes of optimizing your website and raising visitor numbers by using relevant keywords inside it, so as to raise the organic traffic reaching your site from the search engine. SEO is a fine way of raising your online visibility while saving on time and on marketing cost. According to research, roughly 100 billion searches are run every month.
Below is a table of the differences between social media optimization (SMO) and search engine optimization (SEO):
| No | Social Media Optimization (SMO) | Search Engine Optimization (SEO) |
|---|---|---|
| 1. | In SMO the coding and the keyword do not matter that much, it takes visual success to make a large impact. | In SEO we can use the heading, the title tag, the image title, bold text and keywords in order to place higher in the search engine. |
| 2. | The title and the headings matter more in SMO, for catching the eye and getting the click from users. | The title tag in SEO tells the search engine what a page is about. |
| 3. | In SMO the quality of the content matters for holding the attention of readers. | In SEO the quality of the content matters for good ranking. |
| 4. | SMO is an off-site optimization technique. | SEO is both an off-site and an on-site optimization technique. |
| 5. | Using SMO you can do the following. – 1. Micro blogging. – 2. Social networking. – 3. Video promotion. – 4. RSS promotion. | You can do SEO by using the following.. – 1. Find the relevant keywords. – 2. Create the page and optimize it. – 3. Build an accessible website. – 4. Build relevant links. |
| 6. | SMO is entirely about the content. | SEO is entirely about the structure of the site. |
| 7. | Repeating the messaging across different platforms ends in a reward. | It ends in the site being penalized. |
| 8. | Analysis matters for knowing which kind of content draws interest. | It matters to know which changes created a positive or a negative effect. |
| 9. | The following techniques can be used for a social media platform that draws interest: – Create content that can be shared – Make sharing content simple – Add value for customers – Reward loyal fans | The following techniques can be used for good ranking of a website: – Keywords: the preparation – Well optimized content of good quality – The meta title and description – Link building – A website that is easy to use |
| 10. | Analysis is done according to the kind of content that has the potential to draw attention. | The effect of any update made on the rating of the site has to be seen so that it can be analyzed. |
| 11. | In SMO the marketing strategy is built with the target audience in mind. | SEO marketing is targeting the search engine. |
| 12. | Marketing aimed at target audiences. | Marketing for the search engines. |
| 13. | Facebook, Twitter, LinkedIn and Instagram use SMO. | Google, Bing and Yahoo use SEO. |
