Prerequisite: SEO (This content is a companion to our SEO page.)
On-page SEO: on-page SEO is the general term for the adjustments made inside the site in order to optimize web pages so that they place higher and gain more relevant traffic in the search engines. In our what is on-page SEO and what is technical SEO pieces we covered the adjustments that have to be made inside the site for SEO.
Off-page SEO: off-page optimization describes the technique of work done outside the site that can be used to improve the position of a website on the search engine results page (SERP). Many people associate off-page SEO with link building, but that is not all there is to it. Promotional methods such as blogging, website design and social bookmarking also sit inside this element.
Below is a table of the differences between on-page SEO and off-page SEO:
| No | On-Page SEO | Off-Page SEO |
|---|---|---|
| 1. | On-page SEO covers providing good content, choosing good keywords, placing the keywords in the right spots, giving each page a suitable title, and so on. | Off-page SEO covers link building, raising link popularity, link exchange, and so on. |
| 2. | On-page SEO will analyze the whole of the website. | In off-page SEO we will promote the website. |
| 3. | In on-page SEO we will use internal links. | In off-page SEO we will use external links. |
| 4. | On-page SEO is for writing content. | Off-page SEO is for writing articles. |
| 5. | The techniques used in on-page SEO: publishing high quality content is required. Page titles and meta descriptions are optimized. The page content is optimized. Headings and content formatting are put in order. SEO images and other multimedia elements are included. URL optimization is done. Internal links are included. Finally, external links are included. | The techniques used in off-page SEO: influencer outreach. Contributing as a guest author. Social media participation. Social bookmarking sites. Forum posting. Blog directory submission. Article submission |
| 6. | According to Moz, website owners spend roughly 70% of their time on on-page activity | Only 30% of the activity is off-page |
| 7. | On-page SEO looks at what your site is about. | Off-page SEO looks at how popular your site is. |
| 8. | The factors that affect on-page SEO are as follows: – Internal linking – Mobile friendliness – Navigation – Content quality – Meta descriptions – Image alt text – Page speed – Core Web Vitals – Title tags | The factors that affect off-page SEO are as follows: – Social media – Backlinks – Mentions – Google Business Profile (formerly Google My Business) |
| 9. | Both kinds of SEO work together, completing each other, to reach the main goal of search engine optimization. We cannot pick which of the two matters more. But as Turksem we can say that on-page SEO should be the focus first, before off-page SEO. | Both kinds of SEO work together, completing each other, to reach the main goal of search engine optimization. We cannot pick which of the two matters more. But as Turksem we can say that on-page SEO should be the focus first, before off-page SEO. |
| 10. | Applying the relevant subtopics to the content is an example of on-page SEO. | Link building is an example of off-page SEO. |
Whether you are meeting SEO for the first time or aiming to build your skills in this constantly developing technical field, the Türk SEM SEO courses are the key to success.
