Türk SEM ran the advertising and promotion work for 2023 and 2024 for Sunshine Holiday Resort, the well known holiday hotel in Fethiye / Ölüdeniz.
Sunshine Holiday Resort came to us under our hotel advertising work, and in 2023 we reinterpreted the advertising strategy and decided on serious changes to how the budget was split.
We cut the social media advertising budget (Facebook and Instagram) by as much as 70% and moved that money into Google Ads. The split had previously been 70% Google and 30% social; for 2023 we set it at 90% Google and 10% social.
That gave us room in the budget for YouTube Stories ads as well. With this radical change we were able to take the hotel’s occupancy up to 100%. The 2023 hotel promotion work finished at 100% success. For the 2024 campaigns we decided on a similar strategy at Sunshine Holiday Resort.
With that strategy we put Sunshine Holiday Resort in front of 2,000,000 people in the audience we saw as potential customers.
