Marketing ideas
Inspiring Stories
The inspiring side of digital marketing: well-built campaigns, the lessons left behind by platforms that shut down, creative advertising examples and round-ups that shift your view of things. Not a how-to guide, a source of ideas.
45 articlesLatest article: December 10, 2025Page 1 of 4
- Brand and platform stories, and the lessons that come out of failure
- Creative advertising, video and content ideas
- Marketing concepts: B2B, B2C, conversion rate optimization
YouTube’s First Video: “Me at the zoo”
Dial-up, Nokia ringtones and a video site I tried to build in 2005. Why the real substance of SEO is not the title tag but understanding your own sector.
A Project Story: What Happened to Vine?
Two hundred million users, no way for creators to earn, and a format frozen at 6 seconds. Three mistakes that sent a brilliant idea to the scrap heap.
Guerrilla Advertising for Sustainability
Not impressions but memory traces. Why low cost, unexpected campaigns beat media buys, and the red line called greenwashing.
The Website of the Future Is Here at Türk SEM
Two hundred parameters read from any URL, turned into a letter written on behalf of your own visitors. How the smart website works, and why we built it.
Cultural Differences in International SEO
Search engine share, mobile use, content expectations and trust factors compared across seven markets, with the strategy points that follow.
130 Tricks to Get Your Social Videos Rewatched
Plot twists, hidden objects, coded messages and misdirection: 130 ways to build a social video people watch a second time.
Using Striking Phrases Effectively in Your Copy
Know the audience, use the agree-promise-preview method, reach for the imperative and keep it short. Where to put the lines, and what they do for SEO.
What Is B2B (Business-to-Business) Marketing?
B2B marketing means selling to other businesses: longer buying cycles, several decision makers, and 10 things that actually move the needle.
What Is B2C Marketing?
B2C means selling straight to the consumer. What marks the model out, how the buying cycle differs from B2B, and the five online sales models in use.
What Is Conversion Rate Optimization (CRO)?
How to calculate a conversion rate two ways, what optimizing it actually buys you, and why a bad call center can undo a good campaign.
The Features WordPress Added, Year by Year
From b2/cafelog in 2001 to headless setups in 2024, plus why a 1 GB site still stalls and what to do about it.
A Timeline of Social Media, 1978 to Today
From bulletin boards in 1978 to AI powered discovery: every platform, feature and acquisition that shaped social media, year by year.
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