Conversion rate optimization (CRO), put as simply as we can, is the work of continuously finding ways to improve the conversion rate on your website. CRO means working on analytical marketing, user feedback, A/B testing and more, in order to improve the user experience and raise engagement.
According to Tahir Dinç, one of the founders of Türk SEM; “Advertising works in two ways. One leaves a trace in the memory, the other carries a message that moves someone right now. Rarely do both work at the same time. Most of the time the most successful ads are the ones that have both effects. On the immediate side of those ads, if your potential customer has bought a product or a service, or has come to want more detail, we count that as a conversion.”
We will keep conversion rate optimization as simple and as clear as we can. In this article you will learn how it is calculated and what it is good for.
Calculating the Lead Conversion Rate
Leads collected / total traffic to the site x 100 = conversion rate
Calculating the Sales Based Conversion Rate
Number of sales / number of visitors x 100 = conversion rate
Our next article will be on CRO vs SEO. We will look at how you get SEO and conversion rate optimization moving together.
The Main Benefits of Conversion Optimization
1. More user engagement
Improving CRO also improves what your visitors experience on the site, and the natural result of that is more visits and more customers.
2. It raises customer lifetime value (LTV)
When the user experience improves, the direct gain is that people become more likely to visit your website again and to buy additional products or services in future. In short, an improvement takes place in the customer experience.
2. Your ad spend to revenue ratio improves
A higher conversion rate on your site improves the proportion between advertising and revenue.
3. It strengthens your business
Optimized conversions have an effect that lifts every side of your business, from brand recognition to customer satisfaction to overall revenue.
Conversion optimization is a process of continuous measurement and continuous adjustment. In today’s aggressive e-commerce climate, a lot of marketers have adopted testing and personalization software to improve conversion rates and make sure visitors get an experience that suits their own preferences.
Who Is a CRO Specialist?
A conversion rate optimization specialist, also known as a CRO consultant, a conversion optimization specialist or an experimentation specialist, is the lead strategist behind a brand’s conversion optimization plan.
What a CRO Specialist Needs
- Digital analytics
- User behavior
- Copywriting
- User research
- A/B and multivariate testing
- Statistics or web analytics
- Landing page optimization
Specialists are thin on the ground; you can look through them with a LinkedIn CRO search.
Does Türk SEM Do CRO Design?
On both our Google Ads and our SEO work, we actively steer our clients through the business of improving the conversion rate.
At companies where we take on the whole customer experience, every part of the process ends up affecting the advertising one way or another. We can produce a very successful campaign for a hotel, but; if the call center software is not good enough, that alone can wreck the ratio between spend and revenue. Which is why at Türk SEM we offer CRO design to a high standard, and only for our own clients.
