This content may hold personal views belonging to Tahir Dinç.

Producing content with AI stopped being a “talent” and became a standard process a long while ago. But the real change came in the world of software. Developing software, putting out a tool, a feature or a complex software product, is not as hard as it used to be. That is rapidly changing the market value of “good software” as well.

The New Tangle in SEO: UX Is No Longer a Luxury

Finding a position in the search engines has become more tangled for SEO specialists than it has ever been. Why? Because the user experience (UX) is still very valuable, but it has turned into something every developer can reach easily. In a world where everyone serves flawless interfaces and fast tools, what will decide the difference?

The Safe Ground of the Old: “Barış Manço” Immortality

I would advise you to hold tight to your old domains and to the projects whose seeds you sowed years ago. Just as the voice of Barış Manço, the Turkish musician, is one of the most used voices in AI today, the digital data whose foundations were laid between 1900 and 2020 will win a similar kind of endlessness in the future.

AI can imitate everything, but it cannot imitate time and what has been lived.

Experience Is Worth More Than Software

Say you have software for a travel agency. Somebody else could build a far more developed version of the software you have been serving for years, with AI support, in a few months. But there is one thing that person cannot do: match the sector experience you started gathering long before AI existed.

Google's E-E-A-T criterion, experience, expertise, authoritativeness and trustworthiness, is not simply a technical score, it is proof of a reality. Those historical traces on your old domain may only be “partly valuable” to search engines today, but in the future they will be the biggest difference between real knowledge and AI noise.

My Advice: Do Not Drop Your Domains and Do Not Change Sector

Never close the domains belonging to work you started in earlier periods. Let time carry on maturing them in that field and raising their quality.

A critical warning: do not switch sectors on your domains. Do not spoil the inheritance of expertise in that domain's past. In the future your greatest capital will be your standing as “the person or the platform that has done this work from the very beginning, or before AI”.

Maybe that site you opened with enthusiasm at some point in the past will come back to the table in the future. By then it will be a valuable domain that has stayed live for decades and served people something they were looking for. There are still 25+ year old domains in my portfolio and I do not like letting them drop. There are around 200 domains in the Türk SEM portfolio and in my personal portfolio, and I really do look after them; I never let one lapse. Because as digital assets they are a part of what completes the internet, and most of the ones that are live have built a style of their own.

Rather than reading, listen to the NotebookLM summary