In our what is an SEO specialist? content we defined what an SEO specialist is; here we go through the stages of picking the right one for a company. We wanted to add a piece to the Türk SEM knowledge library that would be useful to everybody. Because the work holds things like placing in Google's organic results, building a high quality page experience for the users of your site, and reputation management, choosing an SEO specialist is often a critical decision for a company.
Before you make that critical decision, we will set out the subjects that will be useful to you as separate points. Before we do, if you want to take a look at Google's own advice on the matter, you can watch the video it published on YouTube.
What Kind of SEO Specialist Should You Work With?
How Long Should the Specialist's Experience Be?
In SEO, as in a good many sectors, experience matters a great deal. A good SEO specialist in particular should have seen the period before 2005, even if they did not start in 1999 the way the Türk SEM SEO specialist Tahir Dinç did. We should say that each period adds a different kind of experience.
- An SEO specialist who was in the sector between 2000 and 2005 lived through the era of the first primitive search engines.
- An SEO specialist doing SEO work between 2005 and 2008 learned the dominant structure of Google.
- Those doing SEO work between 2008 and 2011 lived through the harmony that came before modern SEO.
Türk SEM SEO department head Dinç published his first site in 1999, and has been doing SEO work since 2001.
How Much Does Experience in Your Sector Matter?
The dynamics of your sector certainly hold an audience of their own. That is why every audience may have different expectations of the page experience, and the information they want to know may differ on the content side. So find out how far the SEO agency and the specialist are involved with your own sector.
How Far Do They Involve You in the Process?
One thing not to forget: SEO is where every web input gathers. You know your own work best. That is why you must find out how far they involve you in the SEO process. On the content side you may often need to be more explanatory about the work you do.
Will You Be Able to Meet What SEO Asks For?
SEO specialists often turn up with a “list” so that the site can offer a better user experience. Even if you have worked with a new SEO specialist and met their list, you will meet a new list for 2 reasons.
- The development of the internet and new technologies
- The differences in the experience features each specialist values
If you are sure you have a web team that can meet those requests, you should start working with an SEO specialist.
