What if, instead of chasing potential customers and startling them onto your site over and over, you could pull them in organically?

That is the power of magnetic marketing, and it is one of the foundations we work from at Türk SEM. I will tell you exactly what to focus on to apply this method on your own site. Make yourself a coffee first, and remember that this piece is about content, phrasing and copy.

Dan Kennedy laid the foundations of magnetic marketing in 1993. If you have not read it, I would recommend his book The Ultimate Sales Letter.

Magnetic marketing is a branch of content marketing strategy focused on pulling in the audience you dream of, organically, and turning them into potential customers.

  • Magnetic marketing does not have to replace email marketing or Google Ads (paid advertising); it can run alongside them. If the other methods fit your company’s budget, working them together pays off.
  • Why 5 pillars for magnetic marketing? You will find every tactic and combination inside these 5. But from my own experience and the results I have got for clients, I can say these 5 fundamentals used together bring the best outcomes.

The 5 Foundations of Magnetic Marketing

1. A Finely Tuned Brand Message

A bicycle
  • Always say exactly what you do, who you do it for and how it benefits them (a brand message I tuned for a great client web experience: “We are an SEO and Google Ads agency, and we help your company reach the top”)
  • Make your brand message clear and specific: try to keep out the vague, decorative buzzwords that do not really say anything (if what you sell is a template, for instance, say “first class Canva templates for your social media”, NOT “social media solutions”). People are tired of seeing the same things; use different words.
  • Keep your core message consistent across everything you write. Otherwise, if you keep shifting your focus and your phrasing, your credibility drops sharply.

2. A Strategic Brand Story

A magnet
  • Tell your success stories in your marketing; it leads to a 30% rise in conversions.
  • Tell people your own story, what your day looks like and what you are wrestling with. Put your audience in the position of the hero and weave your brand story around them. The people reading this are special, and in the same way, make the visitors to your own site feel that they are too.
  • Find the pain your audience shares and empathize with it, explain plainly why you are the best person to solve it, and make them feel the difference investing in you will make.

3. Cut the Padding and Put Your Company on the Web at Its Best

  • Your website has to describe the business accurately and be actively SELLING for you around the clock.
  • Which means it has to carry all the right conversion elements to move your audience from visitor to paying customer.
  • Use it to carry your brand story and keep your message consistent: segment your audience and connect with them on the pain they are in right now, position yourself as the best possible solution for them, paint the picture of their happy ending and give them a strong call to action.

4. SEO

  • Most of your audience knows nothing about you, but they are looking for a solution to their problem. Write that down somewhere.
  • If you have not optimized your site for the right keywords, the clients you dream of will find your rivals instead of you.
  • SEO is a process and it asks you to watch a good many things, from page speed to browser compatibility. SEO matters a great deal in magnetic marketing. We would recommend reading our piece on building a strong SEO methodology, on the turksem.com/seo page, carefully.

A word of warning: nobody can guarantee you a first page ranking on Google.

Here are some of the things we at Türk SEM do guarantee;

  • The most forward looking website in your sector
  • Faster access to the site
  • A user friendly structure
  • For the companies we agree web design work with: a complete web reflection of the firm
  • Distinctive, excellent content

One thing we should not skip: are you blogging regularly on your site? Writing blog content supports your SEO and helps pull in the 95% of your audience who are not ready to buy yet.

Have a look at how to write an SEO friendly article, where we went through the basics to watch while producing blog content.

5. Content That Strengthens Your Message and Your Story

  • Your conversion focused website carries the heavy load with people actively searching for your service or product, or already ready to buy. But as we said, (probably) 95% of your audience has not visited your site yet. That is where your magnetic marketing content comes in
  • Broadly, your content should help you catch your audience’s interest, hold onto them while they are not ready to buy, and then move them into the top of the sales funnel when they are.
  • Which is why you should always write your content against a strategy. Rather than producing content that earns likes and comments from colleagues in the industry, write copy that speaks to your customers.

Remember that some of these strategies (SEO and content marketing among them) are the product of long term work.

But the sooner you put these foundations in place, the sooner you will see the first results.

Wild card: what we described here was all about the importance of content. Dan Kennedy lit the way in 1993, and today we got to look at magnetic marketing with you on the Türk SEM blog. Reading Stephen King’s “On Writing” is another excellent source that can widen your horizon on what to write.