Blog

Current articles and analysis from our team on SEO, Google Ads and web technologies.

Topics

Case Studies

Aborda Yachting Project Management

Aborda Yachting has kept its digital presence with Turk SEM for close to 15 years: online booking, a new website, Google Ads and Facebook Ads.

General Topics

ISO 639-1 and ISO 639-2 Language Code List

The full ISO 639-1 and ISO 639-2 code list for the world's languages, with each language named in English, French and Turkish.

General Topics

What Is Hosting and Why Does It Matter?

Renting space on a server, explained plainly: how it works, what it does for SEO and user experience, the four hosting types and how to set one up.

Google Ads Insights

What Is PPC?

Pay per click explained plainly: what it measures, how to target it, how to keep the cost down, and the mistake that cost me the project of my life.

Announcements

Business Partnership Application

We introduce your products to our 900+ clients and you can offer our solutions to yours. Training is included, and the agreement runs open ended.

Company News

We Joined the Public ICT Conference in Turkey

Turk SEM took part in the yearly Public ICT Conference at Bilisim Vadisi in Gebze, held in 2024 with the Ministry of Trade among the participants.

Company News

Software Specialist Vacancy

We are hiring a software specialist for the Türk SEM development team in Istanbul: Linux, PHP, WordPress, relational databases and technical SEO.

General Topics

What Is Advertising?

Definitions, characteristics, types, aims, advantages and disadvantages of advertising, plus how it differs from public relations.

Inspiring Stories

What Is Conversion Rate Optimization (CRO)?

How to calculate a conversion rate two ways, what optimizing it actually buys you, and why a bad call center can undo a good campaign.

General Topics

Keep Your Cookie and Privacy Policies Apart

Merging the two is fine until you target the EU. What the Cookie Directive asks for, and why each policy deserves a page of its own.

Inspiring Stories

The Features WordPress Added, Year by Year

From b2/cafelog in 2001 to headless setups in 2024, plus why a 1 GB site still stalls and what to do about it.

General Topics

Social Media Specialist

We are hiring a social media specialist to run the accounts of Türk SEM clients, based in Istanbul, Ankara, Izmir or anywhere in Turkey.