Search engine optimization
SEO Insights
121 articlesLatest article: September 11, 2026Page 10 of 11
The SEO Effect of the “.tr” Domain Extension
A country extension helps you inside that country and holds you back outside it. Who issues .tr now, which extensions are open, and when to avoid them.
The Latent SEO Method
A third area beside on-site and off-site work: lifting your click-through rate with the title alone, so the ranking rises without touching anything else.
How Responsive Design Affects SEO
Ten years ago I argued against responsive design on speed grounds. Mobile-first indexing changed that, and here is why it is now a requirement.
You Can Read an SEO Specialist From the Title
A 2015 argument about suffixes and meaning, and how BERT proved it right ten years later. What that means for the titles you write today.
SEO for Travel Agencies and Hotels
Our deepest body of SEO knowledge sits in tourism. How hotel work differs from agency work, and why agency campaigns run in six month blocks.
Mobile Friendliness Test
Google retired its own Mobile-Friendly Test in December 2023. Run the check here instead, with Googlebot's mobile eye, and read what each signal means.
Reporting a Site to Google
How to report a site that copies your content to Google, what the Scraper Report form asks for, and what Google does with a copied content complaint.
Page Load Time and PageSpeed Insights
Speed will not carry your rankings on its own, but it decides whether a visitor comes back. What PageSpeed Insights shows you, section by section.
How Fresh Content Affects Google Rankings
The old measure was a site's total strength; now it is its strength lately. Why a five year old article loses, and when fresh content off topic hurts.
Google Security Diagnostics and SEO
How a Google malware warning hits your rankings, both indirectly through lost clicks and directly, and how to check whether your own site carries one.
The History of SEO: A First-Hand Account From 1998 Onward
In February 1998, search meant a directory. I watched what came next from the inside: PageRank, DMOZ and its volunteer editors, and the years SEO became a job.
Do SEO Packages Make Sense?
A fixed package treats SEO as something done off the site, and that is where it stops. What Google itself lists as the work of an SEO consultant.
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