Turksemveri Web, the system we have spent 6 months building, has finally entered beta. Turksemveri Web is the name for the system that reaches the data for a single site through Turksemveri and turns it into something you can actually read.
Turksemveri has been running the analysis and the reasoning systematically for a long time now, for the partners we do Türk SEM SEO work with. We have taken a subsystem of what we built and set it up so our site visitors can use it through our own website.
Turksemveri Web and Its 300 Pieces of Data
You can reach Turksemveri Web by clicking the fingerprint at the bottom right of the site. In short, our TSV Web (Turksemveri Web) system connects to the website at the URL you give it and processes all of its data into our own system.
On the site it connects to, it records the data we at Türk SEM consider important as separate pieces, along with how each was processed, and assigns a variable to every piece.
For instance, if you registered your website URL with the system from the bottom right, your logo appears below.
⚠️ Logo could not be shown: a site has to be analyzed first.
There is a system behind that which finds the logo correctly 95% of the time. The logo is one of those 300 pieces of code. For our clients we send it on to the logo analysis system, which gives us the weight, what resizing would save, the dimensions and the color codes in use. On TSV Web those analyses do not run.
Word count on your homepage is not much use to us on its own, but on the inner pages that changes. With our clients we want every piece of content added to define that page in a particular way, and to state which problem it solves for the user. If there is a page with no content on it, the word count check is what brings that to light.
The word count on your site
Making Sense of the Data
We split the code we break apart into 3 groups: values that can be expressed mathematically, values that cannot, and values that can be expressed mathematically but still need interpreting.
Take your meta description, for example;
It matters in 2 ways. First, we prefer it to sit under 155 characters. Second, we want it to describe the page content accurately and to invite the click. The first part can be handled as a number, while the second carries creativity and reasoning inside it. Our system does both.
We split these 300 pieces of data into 3 groups, and our process differs for each of them. The first pass at making sense of them is automatic. If something like the outbound link count comes back above 10, for instance, we flag it as unhealthy and run a short analysis in the system.
We analyze the social media links the same way, and if we cannot reach them we mark that as a negative weight too. That is how we define what we can out of the 300 pieces of code, and for the ones we cannot, we run an AI supported algorithm.
Through the whole “break apart, process, reprocess, finalize” cycle, we turn it into data that reads sensibly.
For instance, if you go to turksem.com/seo, tick “I want to learn SEO” and enter your website address, you will see every piece of your own site talking to you in plain language and teaching you SEO. So if a visitor wants to learn SEO, we teach it to them through their own site.
We say: this is your title;
The title is used as your page heading in the Google search results, here, and so on…
This may well be the best system of its kind anywhere, not just in Turkey. Because; it steps outside static information and starts teaching a person something using information about them. This piece of Türk SEM technology will apply across all of the content on www.turksem.com. While a user reads our hreflang article, they will see the code on their own site and the interpretation of that code, analyzed with AI support on the basis of our own SEO approach. Click the fingerprint icon at the bottom right of any page and introduce your site to the system. Then go exploring on our site and see how the pages have been built around you.
Taking our SEO page as the example, we estimate that 95% of users want to learn SEO and 5% are looking for an SEO agency. The page tries to teach SEO overall while explaining the core of our own work along the way. This confusion of “search intent” is a problem across the whole web. While we were thinking about how to solve it, the system we built solved it at the root.
If the user ticks “I am looking for an SEO agency” and enters their site URL, they get a different journey from the one someone learning SEO gets. We walk them through the SEO process and our new SEO methodology using their own project. At the end we send them to the SEO quote page.
Explaining the title tag to someone looking for an SEO agency makes no sense. It makes more sense to go straight to what they came for. And we are running that solution, as the first in the world to do it, rather successfully.
How the SEO Quote Works
A firm as established as Türk SEM handing out a price instantly through an automated system may sound alarming. But; Turksemveri, which knows our working principles inside out, follows an excellent pricing policy. The system pulls the list of keywords that URL needs in order to reach customers and works out how hard each one is. It then combines that with the technical analysis to reach a judgment. From there it follows the same path an SEO specialist of ours would follow to a decision, and arrives at a price. It passes that on to the company contact on the SEO quote page.
The Web of the Future
The web of the future is full of question marks and it is frightening. If we do not offer our website visitors something about themselves, we are going to lose this game. Which is why our whole development team at Türk SEM, led by software engineer Celal Dinç, is working on a system where websites hand users more valuable data.
We are combining sector specific and subject specific design with a content structure built for the individual. Our work on Türk SEM smart website design took an important step toward that.
