Search engine optimization
SEO Insights
124 articlesLatest article: October 7, 2026Page 7 of 11
Sayings on SEO
Seven things I have come to believe about SEO, each with the reasoning behind it. On memory, on people, on unfinished sites and on what AI cannot do.
The Pareto Principle in Our SEO Method
80% of results come from 20% of actions. Why our method treats that ratio as the thing to step outside of rather than the thing to settle for.
Best WordPress Author Box Plugins (and Their SEO Value)
Why readers need to know who wrote a piece, what an author box does for SEO, and the three WordPress plugins we actually use across our own sites.
How to Optimize Old Blog Posts and Refresh Stale Content
Old posts carry most of your traffic. Audit them in Search Console, find where the decline started, and rewrite what has gone stale.
What Are the Differences Between SEO and SEM?
Earned traffic against paid traffic, cost, speed and how long the visibility lasts, set out side by side in a table.
10 Content Strategy Methods for Law Firms
Topics, audience, legal keyword research, competitors, SEO, a blogging schedule and guest posts: ten methods that build authority for a law firm online.
What Is Search Intent in SEO?
What a searcher is really after, the three types of intent, and how to work intent into your SEO strategy without giving up on keywords.
Design Tips for the Best Law Firm Websites
Where advertising is restricted the website carries the weight. Audience, contact details, core pages, headings and the faults to catch.
What Is a CDN?
How a content delivery network cuts load time, what it does for rankings and conversions, and the three downsides worth knowing before you switch one on.
What Is a SERP? Search Engine Result Pages Explained
What a search engine result page is, which elements make up a listing, how the search engine market splits, and a free rank checker to see where you stand.
What Is Semantic SEO?
Entities, concepts and topic maps instead of bare keywords. What semantic SEO is, what it gained us in our own measurements, and how to optimize for it.
What Is a Canonical Tag? rel=canonical Explained
To a search engine every unique URL is a separate page. The canonical tag tells Google which version is the original, so your ranking power is not split.
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