The Türk SEM Google Partner profile is live again. Because we are a digital performance agency built on Türk SEM hotel marketing and advertising work, spend struggles to reach the target figure over the winter months, and in some winters the partner profile has come down. In 2025 we again fell short of the figure we aimed for over the winter and the profile page went offline. With the summer we hit the spend threshold and the Google Partner profile page went back up.

Being part of the Google Partner family for more than 10 years has always counted for a lot at Türk SEM.

Our Türk SEM team has been in digital work since 1999, and today we help corporate firms thinking about digital marketing, with Google Ads first among them and SEO alongside it. Our agency runs on a principle of 100% client satisfaction; there is no surprise and no magic here, there is mathematics.

About the Mystery Behind an Ad

Having built well over 10,000 different campaigns and analyzed what came back from them, we came to think we could put that into an algorithm, and we developed a formula for it. We are still developing it, and we can now reach assumptions about what an ad will do before the ad ever runs. We called the formula TCSI (Turkiye Customer Satisfaction Index) and used it to measure what a company is worth in the eyes of its customers. Taking the TCSI score into our ad value calculations gives us far sounder results.

TCSI measures how satisfied customers are with a company. That is the second most important thing shaping how a person will react to an ad. The first, of course, is the product and whether they need it.

The TCSI formula is being developed on Sektorlideri.com. Working together with universities and academics, we are trying to get the formula as right as it can be. Now is that not something? We are pulling the magic out from behind the ad.

Türk SEM Google Partner

We use statistics above the world average, never mind the Turkish one, and we turn nearly everything into numbers. Back in 2018, when we said the foundation of our advertising work is mathematics, we were inside a system that involved heavy manual work. But; most of that basic load is no longer manual. Welcome, technology.

The priceless data we have gathered about advertising at Türk SEM, and the value we have reached with it, came out naturally from doing work we love. Our agency has always followed a strategy driven by data and nothing else.