What separates content marketing from the other channels is shelf life: when an ad budget runs out the traffic stops with it, but a guide you publish this month is still bringing visitors next year. That is why our tool gives you two pictures: the first month's snapshot and the cumulative position in month 12. A site publishing 8 pieces a month owns 96 traffic-producing pages by the end of the year, so with the same budget you collect revenue from a larger asset every month.
Keep your average visits per piece realistic when you calculate: not every piece performs the same, and traffic usually concentrates in a small number of strong pages. At Türk SEM we focus content investment on building topical authority: instead of a hundred scattered subjects, content clusters that cover one topic in depth measure better results in both rankings and conversion. You can see how your existing content performs with a free SEO analysis.
