Medicine Hospital is a private hospital group with hospitals in Kosovo and Turkey. They wanted to grow abroad and build a brand. We built the digital side around that goal.
The Goal
We were after two things: visibility in local search, and more patient traffic coming out of it. Someone looking for a hospital usually types a city name next to a department name. We had to be there for that search.
What We Did
First we made the site readable. We increased the font sizes and simplified the language. People reading a hospital website are often anxious, and making the text harder costs more here than almost anywhere else.
We built the content plan around “region name + department name” pairings, then added broad terms such as “city name + hospital” and department names on their own. We went through the existing pages one by one and improved them.
We made Google Ads display campaigns a fixed part of the plan. Next to the organic side, that meant buying extra reach into the audience.
Then we followed the whole journey. We mapped the path from a patient looking for information through to booking an appointment, and improved the experience along that path.
Results
- Patient numbers rose 40% within six months compared with the previous period.
- Serious gains in organic traffic and local rankings.
- Stronger brand trust and digital awareness.
